What is all this talk about funnel marketing?

If you are remotely involved with sales, then you will probably have heard about the wonders of funnel marketing. But what is this technique all about, and how can companies use it to their advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The "funnel" refers to the "sales funnel" - a metaphor

2017-05-13T07:04:34+00:00 Tags: , , |

How to nurture leads with email marketing?

Inbound marketing is one of the most effective ways of driving online business. Previously, active steps had to be taken to find and secure markets, steps that were often seen as intrusive and annoying. By using quality content, inbound marketing pulls prospective customers to your website and products, helping to nurture leads. The most effective

2017-05-13T07:04:35+00:00 Tags: , |

Web Based ERP Software – Advantages and Disadvantages

Enterprise resource planning (ERP) software has the potential to revolutionise your organisation. By consolidating all business functions and processes into one coherent whole, you gain massive strategic and operational value and total control of your operation.  If you're planning on installing ERP software or revamping your existing set-up, you may be wondering about the

2017-05-30T20:26:20+00:00 Tags: |