What Sports Can Teach Us About CRM

Many of the principles that apply to a competitive sport can be applied to CRM. Indeed, by using the various aspects of sporting competition as analogies, you may be able to explain the main principles of CRM to key individuals within your organisation more effectively. Selecting the right customers Imagine you're running a football team! You'll

2017-05-28T08:10:45+00:00 Tags: , |
  • Marketing Automation Failure

3 Marketing Automation Failures And How to Avoid Them

Marketing automation could be incredible. It could make businesses ultra-efficient. It could allow staff to focus on meeting clients’ needs, instead of worrying out routine tasks. It can make scheduling a breeze. But all too often, it doesn’t. Recent history is littered with marketing automation failures. For some reason, companies fail to understand how to

2017-05-13T07:04:26+00:00 Tags: |