• inbound marketing

Inbound Marketing: Expectations vs. Reality

What is Inbound Marketing? Inbound marketing is a strategy that aims to bring customers to your business. It is a contrast to the more traditional method of outbound marketing which requires you to actively go out and seek new customers. A good inbound marketing strategy will make your brand or product highly visible. As

  • automation

Why Automation is Key in the 21st Century

As a business director, I always say that if something needs to be done three times or more, it needs to be automated. This is purely a matter of economics and we base most of what we do here at Flowbird on the principle. Why keep doing something manually when you can have it

  • blog

Would A Blog Work For My Business?

Generating sales leads is the best way to engage with your prospects and reach your sales targets. Blogging is one of the most effective and inexpensive ways of achieving these goals. Unlike traditional lead generation tactics, blogging helps you reach a wide audience whilst keeping costs under measure. It can be used by businesses across

  • customer retention

4 Time-Proven Customer Retention Strategies

As a business owner, customer retention should be top priority. Studies have shown that acquiring new customers costs around 5-7 times as much as nurturing existing ones. Factor in the potential for up-sells and cross-sells during a long-term sales relationship and it’s clear that retaining customers pays rich dividends. The question is, how do