CRM integration tools are so useful for enhancing the efficiency and profitability of a company.
From web content publishing to document automation, CRM helps make a business run as smoothly as possible. To give you a taste of what CRM software can do to manage your workflow and data, here are four companies leading the way in CRM.
Who’s leading the way in CRM?
Marriott: managing global operations
Marriott is a large and successful hotel chain, with operations that extend to several countries. No wonder that its managers sought after a tool to run its manifold operations as efficiently as possible.
Recently, Marriott went public about its use of CRM. They stated that they have been using CRM software for a wide variety of tasks. Such tasks include managing relationships with travel agencies and keeping track of expenditures on a hotel-by-hotel, as well a company-wide, basis.
Mathusek: sales forecasting
Another company leading the way in CRM is Mathusek. A leader in the creation of high-quality gym floors (as well as other sports and flooring solutions), they rely heavily on sales forecasts to keep their operations running profitably.
Media outlets have recently picked up on the fact that they enjoy 96 % accuracy in their sales forecasts.
How can this be? Well, CRM is the solution. Mathusek makes no secret about the fact that they use CRM software to gather data about the market. They also use it to hone orders from suppliers and manage relationships with clients.
This enables them to hit the market right where demand is highest. It also helps them to avoid wasting money producing surplus stock that they cannot shift.
Dolphin Software: optimising sales processes
Dolphin Software is a company that specialises in turning standard print format into other formats, such as MP3.
This company uses CRM for a variety of tasks, but in particular for streamlining the processes involved in sales: connecting with clients, sending invoices, and managing orders.
CRM software is amazingly useful for tasks such as these. For example, an automated invoicing system is invaluable if you want to save time. In addition, a database of customer details and invoices helps to speed up repeat orders and new orders alike.
Scotia McLeod: enhancing relationships with clients
Scotia McLeod is the investment arm of Scotia Bank. They are leading the way in CRM by using it to foster and maintain relationships with clients.
In particular, this company stated that its aim in starting to use CRM was to be able to turn every interaction that they had with their customers into an opportunity for providing that customer with their financial services. CRM technology enabled them to do this by creating a single, unified platform which they could use to monitor and manage relationships with customers.
The employees at Scotia McLeod used the information that they gathered in their CRM database to personalise the dissemination of information, sending the right message to the right customers, at the right time.