Whether you're working with CRM, e-commerce, accounting or ERP packages, staying up to date with the latest trends and developments is of paramount importance. It's also vital to have a firm grasp of the industry's critical issues.
Subscribing to a blog is an excellent way of keeping yourself current. However, with so many blogs out there, finding the ones genuinely worth following is often a time-consuming case of trial and error.
Below, we share what we believe to be the best blogs about customer management. These bloggers post consistently, know their subject inside out, and write passionately.
Here are the five best blogs about customer management
Long-time CRM stalwart Greenberg does a beautiful job of keeping his readers up to date with a sharp but entertaining analysis of the CRM industry.
Until recently, his best work could be found on his site, Pgreenblog, but this is no longer being updated. Instead, Greenberg now posts regularly on the ZDNet-based Social CRM: The Conversation blog.
You should not miss this blog featuring an annual Watchlist and popular showcase for smaller companies.
Denis Pombriant is one of the most prolific bloggers in the CRM arena. He posts at the Beagle Research Group website as well as guesting on numerous other sites.
He is the perfect source of information for those looking to have everything CRM-related broken down into easy-to-digest charts and numbers.
A long-time advocate of the benefits of cloud computing, Pombriant provides in-depth coverage of all the significant issues and vendors in the field. He is excellent at Salesforce.
If you're looking for information that is both comprehensive and independent, the CRMSearch blog may well be the only one you need.
Never afraid to highlight the shortcomings of leading vendors, this site is rich with comments, insight and analysis. You'll find a wealth of up-to-date information on everything from improvement and implementation to software selection and shared experiences.
Seasoned CRM veterans will probably benefit the most, but the site still offers newcomers plenty.
As an active CRM implementer, Boardman is exceptionally well placed to spot incoming trends just before they take off. It makes his blog essential reading if you want to be on the cutting edge of the latest developments.
The archives contain a large number of 'how-to' articles. These are of particular benefit if you are starting. The emphasis here is on practicality and real-world experience rather than speculation or opinion, which can all too easily be misguided.
Bad blogs are hard work. No matter how helpful information they contain, poor writing, terrible design and a lack of focus become a barrier to reader engagement.
Esteban Kolsky works hard to ensure his blog is none of those things. The customer (reader) always comes first.
Happy to applaud good and criticise the bad, the ThinkJar blog is often provocative but always highly entertaining. Thanks to a slick mix of passion, humour and genuine insight.
At Flowbird, we believe it's essential to stay up-to-date with industry trends. We think the above sites are the best blogs about customer management but do let us know if you can recommend any others!
For more information on customer management, please speak to us today.