5 Reasons Why Your Sales People Won't Use a CRM?

Your guide to overcoming sales staff aversion and increasing CRM adoption rates.

Let’s get real: your CRM system was expensive. You invested time and money into researching, purchasing, rolling it out and renewing it. Thus, staff CRM adoption is not an option. It is a mandate. Your CRM is your portal into your company’s operations, and sales data and your sales team agreement are required for it to meet its full potential. Yet CRM avoidance is a real thing, and crafting a plan to manage reps who shirk your system is something you’ll have to do.

Most CRM systems are not doing enough to help in the sales process. Salespeople avoid it because it doesn’t advance their interests.

So what features should you shop for to get engagement from your salespeople?

Unless, of course, you roll out a CRM application your salespeople will want to use.

This free e-series provides valuable insight into the minds and preferences of salespeople and highlights the features your CRM must have to encourage use.

Our free e-series will help you:

  • Understand the difference between a bulky CRM and a workable one
  • Balance management requirements and sales team reporting priorities
  • Recognise the importance of data capture on mobile devices

Find out today why your salespeople won’t use a CRM and start improving adoption today.

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5 Reasons Why Your Sales People Won't Use a CRM