CRM covers the relationships you have with your contacts and customers. It includes leads who are only just becoming familiar with your company’s name, right through to your most loyal customers.
CRM software enables you to manage these relationships and keep everything in one place with a purpose-built system. Many of these systems have been designed with easy-to-use interfaces so that even the most inexperienced users can operate them.
Having said this, why would you bother hiring a CRM agency? Let’s find out…
6 Reasons to Hire a CRM Agency
1. They will help you select the right CRM system
Choosing a CRM system can be overwhelming. There are literally 100s of systems to choose from. Each system has different features and functionalities. Some are complex to use, whereas others are user-friendly and ideal for beginners. Do you want something that’s purely CRM focused or do you want a system that integrates sales and marketing, too?
A CRM agency will be well-versed in the different platforms available. They will be able to assess your needs and recommend the best platform for your business.
2. You can focus on the parts of your business that are most important to you
You started your business because you were passionate about the product or service that you offer. While you specialise in this, a CRM agency specialises in CRM.
When you work with a CRM agency, they will quickly gain an understanding of your needs and implement an appropriate CRM strategy. Their skills and experience will allow them to handle your CRM with ease, while you focus on the parts of your business that matter to you.
3. They will save you time on training and legwork
Most platforms require at least a basic level of training in order for you to be able to use it effectively. This obviously requires some investment on your part.
If you choose to work with an agency, however, you may eliminate much of the need for training. Many CRM agencies will take the reigns in running a platform for you. If you do choose to operate the system yourself, whether partially or wholly, a CRM agency will be able to offer support and training.
4. They have a thorough understanding of the customer lifecycle
Every business has a different customer lifecycle but almost all customer lifecycles have drawbacks.
When you work with a CRM agency, you will benefit from a fresh perspective. CRM experts will be able to look at your customer lifecycle with fresh eyes, assess it and identify any pitfalls.
Their skills and experience will enable them to advise you on how to optimise your customer lifecycle to see you converting more strangers to leads and more leads to lifelong customers.
5. They will help keep your sales process streamlined from start to finish
As a small business, your resources are likely to be stretched and your sales process may not get the attention it deserves. With a CRM agency onboard, you can rest assured that your whole sales process is being covered from start to finish with a streamlined and consistent approach.
This will also give your contacts a consistent experience from your business, whether they are new leads or long-standing customers.
6. A CRM agency will help you bridge the gap between sales and marketing
Sales and marketing are often approached separately from one another, but CRM experts recognise the importance of bridging the gap between them.
Bridging the gap between sales and marketing eliminates the competitive nature between the teams and aligns their goals.
CRM is crucial to your business but can take years of practice to master. Working with a CRM agency will leave you the time to focus on the parts of your business that you’re passionate about while being safe in the knowledge that your company’s CRM is being handled by the experts.
At Flowbird, we offer a comprehensive marketing, sales and CRM service. Contact us today to find out more.