Automated Marketing Campaigns You Need To Implement Now
Whether you already have a marketing automation system or not, it can be overwhelming to decide where to start. Automations can range from very simple to very complex and they can be created for a wealth of different purposes.
In this blog post, we go through the automated marketing campaigns that we've seen work time and time again. By implementing these, you can streamline your business and improve your sales.
New subscriber automation
When someone subscribes to your blog, they're not only expressing an interest in your business, but they're also showing an enthusiasm for the content you produce. So it would be foolish for you not to take advantage of this!
A new subscriber workflow is one of the most important automated marketing campaigns you can create. Start with an initial email to welcome your new subscriber as soon as they've signed up. They will be expecting to hear from you and therefore likely to engage with anything you send them.
Introduce yourself, your company and your brand. Let them know what they can expect from you and direct them to any content they may find interesting right away.
Once a prospect has become a customer, you need to deliver. An automated onboarding campaign will help your new customers feel welcomed and directed. It works for any business.
Welcome your customers onboard and give them information on how to get the best from your products or services. You could direct them to a series of how-to videos or informative blog posts. Include details of how they can access help or support.
Focus on any challenges new customers might encounter and endeavour to provide solutions. By making their initial experience as a customer a positive one, they are more likely to stick with your company and even go on to make further purchases.
Lead magnet follow-up automation
Lead magnets form a vital part of your automated marketing campaigns. They're a fantastic way to start a conversation with new leads.
After sending the lead magnet in the initial email, put together a workflow to maintain communication. It may be helpful to collate all your content on the topic of the lead magnet. Send the prospect emails containing links to blog posts, eBooks and whitepapers on the topic.
Once someone has made a purchase from you, you have a good idea of what they're interested in. An automation system can segment your customers and add them into automated marketing campaigns based on their purchase histories.
Send your customers recommendations of complementary products or services. Not only will this introduce them to other things that may be of interest, but it will also help keep your company at the forefront of their minds.
Re-engagement campaigns can be triggered by the time passed from a customer's last purchase or by their interactions (or lack thereof) with your company.
There are a number of options for these types of automated marketing campaigns, and your choice will depend on your business. You could try an emotive 'we miss you' style email. Alternatively, you could send them an exclusive offer or send a feedback form to find out what went wrong.
Regardless, try to make the emails stand out so that the prospect is more likely to engage.
Lead nurturing automation
Not all prospects will immediately make a purchase after engaging with a lead magnet. This is where lead nurturing automations come in.
Lead nurturing aims to encourage prospects to move down the sales funnel. Create an educational workflow which builds trust with your prospects. Case studies and free trials usually work well. Include strong CTAs in every piece of communication.
Sales rep notification automation
There are particular activities that will indicate when a prospect is likely to buy. These vary from business to business but may include clicking particular links in emails or visiting certain web pages.
Once you know which activities are commonly performed right before a prospect becomes a customer, you can set up a sales rep notification automation. This workflow can trigger a task or alert for a member of your sales team when a hot lead is identified.
This will ensure that your sales team approach your leads when they are ready to purchase.
Automation can transform your business. With today's software, you can automate pretty much anything. Start with these automated marketing campaigns and then see where your creativity takes you!
For more information on automation and how it can work for you, contact us today.