Notre dame after fire damage

Media expert and former journalist Alec Lom draws on his 30 years’ experience in Fleet Street and at the BBC to help businesses harness the power of the media. In this guest blog, he offers Flowbird readers tips and advice on how companies can use their existing resources and databases to develop sales.   Photo…

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seo

How can you optimise your site? Search Engine Optimisation (SEO) is an important discipline. It focuses on how high the visibility of your website is in organic (non-paid) search engine results. It consists of technical and creative elements, on-page and also off-page SEO. A well-optimised website will improve rankings, drive traffic and increase awareness in…

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Six Weird Hobbies That Will Make You Better At Inbound Marketing

In the digital age, focusing all your efforts on outbound marketing is no longer an option if you want to succeed. Endless phone calls, networking in conferences, cold coffee in boardroom meetings – who really has the time? These days, everyone has their own website. A well-maintained website should be more than enough to bring business…

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How Video Blogging Can Help You Generate Leads

It’s an easy and engaging way to inform people about exactly what it is that you do. There is nothing quite like communicating with your customers face to face.  A video blog (or vlog) will help you reach thousands – even millions – of potential customers. Let’s have a look at how to use video…

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The Benefits of Inbound Marketing For Your Business

Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they’ll work. It’s therefore unsurprising that many marketing campaigns fall far short of their aims. How can inbound marketing help? Before the internet, poorly thought through campaigns were a common occurrence. However, things have…

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Inspiration to Rekindle Your Love of Generating Sales Leads

Generating sales leads can be challenging at best. Firstly, you need to find out how to access the right types of customers. Then you need to work out how to sell your products to them. These steps are essential to any successful marketing strategy. But what do you do when your lead generation tactics appear to be failing?…

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The Anatomy of Great Marketing Automation We all know that great marketing automation campaigns can deliver impressive results. Effective campaigns can reduce staff workload whilst targeting a wide range of customers. So what separates an average campaign from a truly great one? Here are some tips from marketing experts on the anatomy of great marketing automation and…

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