why your relationships with your customers can make or break your business

  The old adage that the customer is always right still holds true. Today more than ever, new businesses need to appreciate just how important it is to maintain happy customer relationships. Starting a new business is no mean feat. But masterful customer relationship management could be the secret ingredient to success. “The customer is…

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Traffic light with green pedestrian - ready for marketing automation

Marketing automation enables you to not only automate your marketing processes but also your sales and CRM processes. However, as with anything, timing is key. If you implement marketing automation at the wrong time, it could end up falling flat on its face. So how do you know when your business is ready for marketing automation?…

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CRM Agency

CRM covers the relationships you have with your contacts and customers. It includes leads who are only just becoming familiar with your company’s name, right through to your most loyal customers. CRM software enables you to manage these relationships and keep everything in one place with a purpose-built system. Many of these systems have been…

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Empty road covered in leaves and lined with trees - long term nurture

If someone asked you which part of sales and marketing is the most important, what would you say? Lead generation? Closing deals? Customer retention? What about long term nurture of slow leads? Leads who don’t move through the sales funnel according to your typical pipeline stages or timeframe are all-too-often left to slip through the…

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Why CRM is essential - man gesturing with laptop and notedbook on desk

According to various surveys conducted, customers make approximately 51% of their purchases online. As a result, businesses, including those selling local products, are pushing towards creating a more significant online presence. But as a company’s consumer base grows, customising interactions with customers becomes challenging. This is where a customer relationship management (CRM) strategy steps in. …

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Write blog posts - person writing on brown wooden table near white ceramic mug

You’ve heard it time and time again: blogs are essential to your marketing strategy. It’s wise advice, but certainly easier said than done. Perhaps you’re totally new to blogging and not really sure where to start. Maybe you’re a long-standing blogger and you could just do with a helping hand. Perhaps you’re actually procrastinating from…

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what are the benefits of an integrated crm and marketing automation system

Customer relationship management (CRM) and marketing automation are renowned for managing and boosting a company’s sales and marketing efforts. CRM software acts as a database of your leads and customers. It’s a central hub for your salespeople to view the status of leads as they move down the sales funnel. Marketing automation, on the other hand, focuses…

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Sales CRM system - laptop on desk with phone and notepad

Sales should be simple, right? All you have to do is generate some leads, move them through your sales pipeline and close the deals. Sounds easy. Unfortunately, it’s often not that straightforward, especially if you don’t have a sales CRM system. Keeping track of leads can be difficult. Every lead is different. You have leads…

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Find the right influencers for your marketing goals - person holding phone and browsing instagram

In a modern-day marketing landscape where over half of all marketers use several influencers to help promote their brand, you might be forgiven for choosing the first person with a healthy Instagram following for the job. These days, however, it is important to select the right influencer and with so many forging a career from…

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What is inbound marketing - inbound marketing strategy on a smartphone

Inbound marketing is the process of drawing potential customers to your business using the right content, at the right time and in the right place. By creating content for your ideal customers to consume and enjoy, new leads will be naturally drawn to your business. As they learn about your industry and what you do,…

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