About Jason Rainbird

Jason is passionate about Intelligent Marketing and Customer Relationship Management. He is a great believer in Zig Zigler's theory: "You can have everything in life you want, if you will just help other people get what they want".
  • Guide To Marketing Automation

The Complete Beginner’s Guide To Marketing Automation

Marketing automation has become increasingly popular in recent years. It's an invaluable tool for marketing, but it can seem like a minefield for small businesses. In this guide to marketing automation, we'll uncover what it is and how you can use it for your business. The Beginner's Guide to Marketing Automation So, what is marketing

2018-08-08T08:54:33+00:00
  • creating buyer personas

A Cheat Sheet For Creating Buyer Personas

Buyer personas are depictions of your typical customers. Each buyer persona will include information on areas such as age, job title, pain points, obstacles and priorities. The make-up of a buyer persona will vary from company to company, but they should all cover everything that may affect the customers' and prospects' decisions to purchase. How important

2018-07-16T10:23:20+00:00
  • if marketing automation didn't exist

What Would The World Be Like If Marketing Automation Didn’t Exist?

It's a big question. Marketing automation has its benefits both for businesses and consumers. Life would be very different without it. As a consumer, you encounter marketing automation every day. The emails you receive, the posts you see on Facebook, the adverts on Google - they're all a result of marketing automation. The products

2018-07-15T05:58:10+00:00
  • Blogs fit into the buyers journey

Where Do Blogs Fit Into The Buyer’s Journey?

Inbound marketing is on the rise and quickly becoming the foundation of many companies' marketing strategies. As a result of this, blogs are more prominent than ever. It's vital that your blog is aimed towards the relevant part of the buyer's journey. If you're focusing your blogs on the wrong stage, you're likely to

2018-07-15T08:51:58+00:00
  • marketing automation systems affordable

The Secret To Making Marketing Automation Systems Affordable

'Why are marketing automation systems so expensive?' we hear you ask. Luckily for you, we're going to share our top secret tip for making marketing automation systems affordable for your small business. Marketing automation platforms take the load and carry out the mundane, repetitive tasks so that you don't have to. They leave you the

2018-07-15T08:49:12+00:00
  • new GDPR requirements

6 Things You Need to Know about the New GDPR Requirements

The new GDPR requirements can seem a daunting prospect for your business. They will change the way you interact with your prospects and customers, and your duty to protect their data. These new requirements are the first update to data protection regulations for the UK since the Data Protection Act 1998. A lot has changed

2018-07-15T03:24:46+00:00
  • marketingSHOWCASE

Visit Us at the marketingSHOWCASE Event in London Next Week

On Tuesday 15th May, 2018 we will be exhibiting at the marketingSHOWCASE Event at the ILEC Centre Earls Court in London. We'd love to see you there! We will be amongst other leading marketing companies, ready and waiting with the marketing solutions you need. What's in it for you? A collection of leading marketing companies

2018-07-15T03:44:49+00:00

Benefits of Implementing a CRM System for Your Business

Every business is driven by its customers and implementing a CRM system is essential to managing your customers. Your customers should be the number one priority because they are directly responsible for promoting the growth of your business.  In addition to bringing in revenue, customers also provide purpose and direction to your company. They

2018-07-15T03:42:08+00:00Tags: |
  • Marketing Automation

5 Marketing Automation Techniques That Convert Leads Into Customers

To gain the most value from your marketing automation efforts, you need to select your automation techniques wisely. As with all marketing processes, there are many ways to approach marketing automation. The path you choose will determine your success or failure. Fortunately, you don’t have to break new ground here. We’ve been in the

2018-07-15T08:47:15+00:00

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