What Are The Benefits Of Integrated CRM and Marketing Automation?

Customer relationship management (CRM) and marketing automation are renowned for managing and boosting a company’s sales and marketing efforts. CRM software acts as a database of your leads and customers. It’s a central hub for your salespeople to view the status of leads as they move down the sales funnel. Marketing automation, on the other hand, focuses … Read more

Why You Need A Sales CRM System

Sales should be simple, right? All you have to do is generate some leads, move them through your sales pipeline and close the deals. Sounds easy. Unfortunately, it’s often not that straightforward, especially if you don’t have a sales CRM system. Keeping track of leads can be difficult. Every lead is different. You have leads … Read more

What Is Inbound Marketing?

Inbound marketing is the process of drawing potential customers to your business using the right content, at the right time and in the right place. By creating content for your ideal customers to consume and enjoy, new leads will be naturally drawn to your business. As they learn about your industry and what you do, … Read more

How A CRM System Will Help Your Business

Interested in how a CRM system will help your business? Then you’ve come to the right place! CRM (customer relationship management) software is essential for growing businesses. Offering contact management, opportunity management, dashboard analytics and marketing automation, a CRM system unites many of the key aspects of your business. It’s a single platform to store … Read more

The Sales Mindset You Need To Adopt For Success

There are different schools of thought on what makes a good sales mindset. However, our experience has taught us that a genuine interest in your prospects and customers will usually get you far. The Management Shift by Vlatka Hlupic has some greats insights into what makes a salesperson succeed. In the book, she lays out … Read more

Loss Aversion Tactics That Won’t Damage Your Brand

Our brains go to great lengths to stop us from losing things. Whether it’s losing a physical possession or missing out on a great deal, the emotional response associated with the prospect of losing something is far greater than with the prospect of gaining something. It’s known as the loss aversion tendency. Loss aversion, therefore, … Read more

Pipedrive Integrations You Need To Be Using

Pipedrive is a cloud-based sales CRM system. We use it to help our clients streamline their sales processes and reach their goals. There are a few reasons we love Pipedrive – and it’s not just because it automates repetitive tasks (though that is high up on our list!). A few reasons we love Pipedrive It’s pipeline-focused, … Read more