Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they’ll work. It’s therefore unsurprising that many marketing campaigns fall far short of their aims.
How can inbound marketing help?
Before the internet, poorly thought through campaigns were a common occurrence. However, things have changed dramatically since things have gone digital. The benefits of inbound marketing are off the scale. Instead of blindly investing in campaigns, marketers can use innovative techniques to draw customers in.
Inbound marketing focuses on changing the way resources are used. A well-designed inbound marketing strategy allows companies to attract customers to their products and gently encourage them to make a sale.
At Flowbird, we know that the right inbound marketing strategy allows companies to form lasting connections with their customers. It encourages customers to make repeat purchases and drives business growth.
The benefits of inbound marketing for your business
It helps companies build a strong brand
In order to succeed with online marketing, companies need to build a brand that customers can trust. With fraud and deception around every corner, customers want to know that they are choosing brands they can rely on.
Online marketers need to design and maintain consistent images and messages. Brands need to be grown and nurtured across a variety of social media platforms. Over time, consistent, widespread brand images will promote trust and evoke positive responses from visitors.
A well-designed social media strategy effortlessly spreads positive ideas around businesses and their products. This intrigues the interest of potential customers before they’ve even made a purchase. They will, therefore, be more likely to make a purchase when they enter the sales funnel.
It saves money and improves efficiency
With effective inbound marketing, companies can avoid splashing out on leafleting campaigns and elaborate advertising campaigns. Time-consuming, intrusive phone calls to leads can be replaced with quality emails that add value. Companies will see measured success, higher conversion rates and repeat sales.
With inbound marketing, there is no shooting in the dark. Instead, analysis and efficient design enable perfect clarity and measurable results.
It helps companies retain customers and nurture strong B2B relationships
Customer retention is a hugely compelling benefit of inbound marketing. By adopting Customer Relationship Management (CRM) strategies, companies can analyse which clients to re-target. They can then focus their marketing efforts accordingly.
With a strong CRM system, companies can effortlessly provide their clients with comprehensive information about their products. And this is done without alienating them with constant emails or phone calls. Companies can also ensure that all clients are paid adequate attention.
The beauty of inbound marketing is that it spans the whole sales process – from the very start to the end result. It develops lasting customer relationships that yield regular purchases. A strong marketing strategy strengthens the efficiency of marketing teams. This helps to nurture leads and capture their attention. It ultimately enables companies to easily recruit high-quality customers as repeat purchasers.
The benefits of inbound marketing are high and, at Flowbird, we can help you maximise the potential of your marketing strategies. Contact us today to find out more.