Flowbird CRM Insights

Under Pressure to Grow Revenue Without Increasing Costs? Here’s What to Do

Written by Rebecca Alksnitis | 11-Mar-2025 11:17:42

Businesses everywhere are under pressure. Financial burdens are increasing, market uncertainty continues. It’s getting more expensive to employ people and teams are shrinking, not expanding. 

We spoke to Jason Rainbird, Flowbird’s Managing Director, about how businesses are adapting to these pressures - and how Flowbird is providing a competitive route to growth that every business should be taking advantage of.

Jason, what are you hearing about the strain that business leaders are under?

As a leadership team, we are very active in our local and regional business communities as well as nationally across industry sectors from manufacturing to marketing, technology and other areas important to our clients.

Without doubt, business leaders are under pressure. Imminent tax increases, rising operational costs and disruption to supply chain and exports are taking their toll. Businesses know that difficult decisions are ahead: the pressure is on to meet and exceed growth targets and to build resilience for whatever the future brings.

So how is this impacting individual businesses?

We’re hearing more and more how this is creating pressure across entire businesses. Costs and processes are being carefully analysed, with every team expected to play their part in contributing to controlling overheads and driving growth.

Finance Directors are searching meticulously for savings while HR Directors are scrutinising headcount. For most businesses right now, it’s too expensive to add team members so Sales Directors are seeing targets increase, but don’t have access to the traditional route of expanding teams to generate sales.

When we offer businesses an alternative route to keep ahead and build competitive advantage, we’re often met with relief. Clients realise there is a lot they can do now to grow their businesses without expanding their team or increasing overheads.

Can you talk us through your solution?

We have first-hand experience helping clients to increase revenue without increasing headcount. 

With our help, our clients take advantage of customer relationship management systems (CRMs), system integration and automation that transforms the way they interact with their current and potential customers.

We create processes that support operational best practice and get your systems talking to each other. By reducing task duplication, streamlining processes and creating workflows that free up team time, you can divert resource to what matters: growing your customer base and improving the experience your customers have with you, so that you generate sales and build loyalty.

How does this impact the business overall?

Everyone’s looking for creative solutions to growth, and that’s exactly what we offer. Working with us, leaders and managers become very thoughtful about how they use their resources.  With processes, efficiency and team impact in the spotlight, different departments work together and build understanding of how they can collaborate to achieve the goals of the business. 

What’s the first step for leaders who need rapid solutions?

  • Think hard about your current operations.
  • Are individuals spending time repeating tasks like data entry because your systems don’t talk to each other?
  • Do teams waste time searching for key customer information?
  • Do they struggle because they’re not sure what they should be focusing on?
  • Are you missing leads because your potential customers go elsewhere?

If you answer yes to any of these questions, get in touch. We can help with CRM automation and system integration that cuts through all these issues. You’ll achieve more, stay competitive and manage your costs.

Our approach to CRM automation and system integration will expand your customer base
and improve your customer experience, without increasing headcount.

To find out more, call us on 01233 743240.