Being ever-present is one of the most effective methods of lead generation and your content strategy should reflect this. Your customers are naturally drawn to content that relates to their industry, needs and goals. Therefore, it’s relatively straightforward to retain customers and open new revenue streams: you just need to create and publish content
Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market.