New Pipedrive Projects Functionality

Pipedrive projects

Initiating the after-sales process need not be tricky at all, enabling precise and flexible project management with end-to-end visibility just got easier with the new project functionality in Pipedrive. This functionality is a key enabler to keeping all your data in one place, tracking your project plan and activities and letting your teams add notes…

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Content Marketing Virtual Summit

Content Marketing Virtual Summit

I’m glad to announce that I’ll be speaking at the upcoming Content Marketing Virtual Summit starting from May 4th-7th, 2022. It’s an online conference gathering top thought leaders from different aspects of the digital marketing industry. And I don’t want you to miss out on this opportunity to learn more about how to grow your…

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Hubspot Sales Enablement

Sales

If you’re running a business, surely you want to ensure that all the members of your team have the resources they need to get their job done quickly, efficiently, and effectively. This is especially important for your sales team who, if you want them to convert leads, close deals and drive revenue, will need to…

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Customer Retention Techniques

As a business owner it’s always a cause for celebration when you get a new customer but, when it comes to increasing revenue, just ‘having’ customers isn’t enough… You need to keep hold of them! Customer retention is a business strategy that means just that; keeping your customers coming back for more and staying loyal…

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Who Needs Marketing Automation?

Marketing Automation

In 2022, asking whether your business needs marketing automation is like asking whether you need a website, a brand name, or even contact details: it is absolutely essential if you want to streamline and improve every aspect of your business’ marketing strategies. You can be assured that your competition is definitely using marketing automation -…

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All In One Marketing: CRM & Marketing Automation Platforms

Marketing Platforms

CRM and marketing automation seem similar enough don’t they? – and you know they’re both essential tools for running your business when it comes to delivering top-notch customer service, snaring those leads and making those sales. But there are several key differences between the two systems. One of the main differences is that CRM software…

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 B2B Customer Retention

Customer Retention

B2B customer retention isn’t something that’s getting a lot of focus these days – but why? It could be that those who are running B2B companies think they can rest on their laurels when it comes to customer service – after all, surely you don’t need to put in the same effort with a ‘company…

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How Blogging and Inbound Marketing can drive Website Traffic

Inbound marketing

Inbound marketing and blogging If you’re running a business, one of your top aims is bound to be: increase website traffic. But is it as easy as it sounds? It can be.  What is inbound marketing? Inbound marketing; a business methodology that involves attracting customers by creating content that is specifically tailored to them, is…

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Combine Customer Relationship Management With Marketing

financial services

As a financial services business, Customer Relationship Management (CRM) is an important way for your company to track and analyse your interaction with all of your past, present and potential customers. When you combine this CRM with your marketing strategies, which are a way of advertising your financial services and encouraging sales, you create a…

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Sales Incentives as a CRM Strategy

Repeat Customer Sales Incentives: Are They Part of Your CRM Strategy?

CRM Strategy To be successful, you need to drive sales numbers and revenues upwards. It requires you to attract more customers. Additionally, you need to keep existing customers loyal. Ensure that they return to your company to make purchases time and time again. Enticing customers to make repeat purchases is one of the critical components…

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