• customer relationship management

The Best Kept Secrets in Customer Relationship Management

Every good business director knows how important customer relationship management is. It's all about focusing on customers’ wants, needs and experiences, and asking and answering difficult questions. Developing an understanding between yourself and your customers enables you to gain more customers, benefit from more word of mouth referrals, develop a better brand image and

  • leading the way in crm

4 Trailblazers Leading the Way in CRM

The right CRM integration tools can drastically enhance the efficiency and profitability of a company. From web content publishing to document automation, successful market leaders have witnessed first-hand how CRM helps make business run smoothly. Here are four companies leading the way in CRM in the management of their workflows and data. Marriott: managing

  • crm will help improve your sales turnover

6 Ways CRM Will Help Improve Your Sales Turnover

As a B2B business director, you have to invest a lot in your efforts to continually improve your company's sales turnover. A key part of achieving this is by satisfying your customers. Satisfied customers trust companies to provide them with products and services that will help them run and excel at their businesses. In today’s

  • biggest disasters in CRM

The 3 Biggest Disasters in CRM History

CRM can have huge benefits for a company's success. It can help to turn leads into sales, encourage repeat purchases and help with branding strategy. Many companies also find their CRM systems vital for dealing with customer complaints efficiently. However, to be effective CRM needs to be selected and implemented correctly. Poor use of CRM can lead


What Sports Can Teach Us About CRM

Many of the principles that apply to a competitive sport can be applied to CRM. Indeed, by using the various aspects of sporting competition as analogies, you may be able to explain the main principles of CRM to key individuals within your organisation more effectively. Selecting the right customers Imagine you're running a football team! You'll

2017-05-28T08:10:45+00:00 Tags: , |
  • Marketing Automation Failure

3 Marketing Automation Failures And How to Avoid Them

Marketing automation could be incredible. It could make businesses ultra-efficient. It could allow staff to focus on meeting clients’ needs, instead of worrying out routine tasks. It can make scheduling a breeze. But all too often, it doesn’t. Recent history is littered with marketing automation failures. For some reason, companies fail to understand how to

2017-05-13T07:04:26+00:00 Tags: |

The Risks of Neglecting CRM Software Leads

Customer Relationship Management (CRM) is essential when it comes to running any successful business, and implementing the latest innovations in CRM systems can yield real results in cost-saving and workflow management throughout every tier of an organisation. CRM can be integrated at an enterprise level, helping streamline lead generation and follow-up for conversions that count,


What is all this talk about funnel marketing?

If you are remotely involved with sales, then you will probably have heard about the wonders of funnel marketing. But what is this technique all about, and how can companies use it to their advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The "funnel" refers to the "sales funnel" - a metaphor

2017-05-13T07:04:34+00:00 Tags: , , |