Customer relationship management CRM, is the process of managing the relationship with you customers. In principle this is a sound idea however generally this is thought to be a software product rather that a strategy.
CRM should be a top down approach, with the drive coming from senior management. This ensures the success of any deployed service. CRM platforms today are generally online or web based as they serve the user in a much easier format than previously.
Flowbird help clients select and deploy CRM strategies and help overcome some of the key hurdles and pitfalls that may get in the way.