Where Will CRM Be A Year From Now?

Like any aspect of a business, CRM (Customer Relationship Management) is constantly changing. The way we relate to clients and the tools we use are always developing. This means we’re seeing massive changes from year to year. It’s impossible to know for sure where things will be in a year’s time. However, we can make…

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The 3 Biggest Disasters in CRM History

It can help to turn leads into sales, encourage repeat purchases and help with branding strategy. Many companies also find their CRM systems vital for dealing with customer complaints efficiently. However, to be effective CRM needs to be selected and implemented correctly. Poor use of CRM can lead to public relations nightmares and even the biggest disasters…

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Marketing Automation vs. CRM

Marketing Automation Vs. CRM? Marketing Automation vs. CRM. Distinguishing between the two can be challenging. On the surface, they appear to have very similar purposes. In actual fact, Marketing Automation and CRM focus on very different parts of a customer’s journey. The reason the lines have become more blurred is because many platforms offer a…

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The Secret to Getting More Customers

The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer them…

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5 Customer Secrets Every Business Owner Should Know

Running a business is complicated. There are lots of things to keep track of accounts, sales, customers… Where do you start? And what are the customer secrets that you really should know as a business owner? 1. Customers are at the heart of your business We’d hope that this is one of our customer secrets…

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What Sports Can Teach Us About CRM

So, What Can Sports Teach Us About CRM? Whether you’re a sports fan or not, you probably weren’t aware that sports can teach us about CRM (Customer Relationship Management). In fact, many of the principles that apply to a competitive sport can be applied to CRM. There are many sporting analogies that will help teach…

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Pharmaceutical Manufacturing Processes: How to Solve The Problems

The processes used in the pharmaceutical manufacturing industry are always progressing. This is quickly apparent, regardless of how long you’ve worked in the industry. If you work with pharmaceutical manufacturing processes, you may find that the work is no easy ride. Sometimes you find much satisfaction in your work. However, the pressure of the job…

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Get More Leads and Close Deals Faster

Nearly every business in the world needs technology and growth, but many small to mid-sized companies choose not to embrace new ideas or technology. Consequently, they are not gaining the sales they need to grow. You need to bring in new leads and provide quality customer service. This will keep sales flowing, whilst retaining your…

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social media platforms icons

Social media plays an invaluable role in marketing. And with so many social media platforms out there, there’s an outlet to suit any industry, company, product or service. From building and personifying your brand to targeting new leads and engaging with your following, social media offers a multitude of benefits for your business. However, it’s…

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convert visitors into leads

How to Convert Visitors into Leads Attracting large amounts of traffic to your business website is a great achievement. However, to be successful, you need to convert visitors into leads at a high rate. Whether you’re running an e-commerce site or a lead generation site, there are certain lead conversion strategies that help convert visitors…

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