• automation

Why Automation is Key in the 21st Century

As a business director, I always say that if something needs to be done three times or more, it needs to be automated. This is purely a matter of economics and we base most of what we do here at Flowbird on the principle. Why keep doing something manually when you can have it

  • lead generation

6 Signs You Need Help With B2B Lead Generation

B2B lead generation is at the core of any business’s success in selling their products or services. You need to recruit a constant stream of interested, motivated customers who stand a good chance of purchasing your products. As any seasoned marketer will tell you, that can be quite a challenge. There are some tell-tale

  • b2b marketing expo

Visit Flowbird at the B2B Marketing Expo

On Tuesday 28th and Wednesday 29th March we will be exhibiting at the B2B Marketing Expo. It’s a massive marketing event in London and we can’t wait to see lots of you there. What’s at the show? It’s going to be jam-packed full of exhibitors, speakers and masterclasses. Take your marketing skills to new levels with

  • benefits of inbound marketing

The Benefits of Inbound Marketing For Your Business

Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they'll work. It's therefore unsurprising that many marketing campaigns fall far short of their aims. How can inbound marketing help? Before the internet, poorly thought through campaigns were a common occurrence. However, things have

  • generating sales leads

Inspiration to Rekindle Your Love of Generating Sales Leads

Generating sales leads can be challenging at best. Firstly, you need to find out how to access the right types of customers. Then you need to work out how to sell your products to them. These steps are essential to any successful marketing strategy. But what do you do when your lead generation tactics appear to be failing?

  • great marketing automation

The Anatomy of Great Marketing Automation

We all know that great marketing automation campaigns can deliver impressive results. Effective campaigns can reduce staff workload whilst targeting a wide range of customers. So what separates an average campaign from a truly great one? Here are some tips from marketing experts on how to formulate a successful marketing automation campaign. Connect Directly With the Customer

  • CRM

Where Will CRM Be A Year From Now?

Like any aspect of business, Customer Relationship Management (CRM) is constantly changing. The way we relate to clients and the tools we use are always developing. This means we're seeing massive changes from year to year. It's impossible to know for sure where CRM will be in a year's time, but we can make some

  • content that converts

5 Steps to Creating Content That Converts Website Visitors to Customers

Get More Email Marketing Hits and Tips Bombarding your potential customers with advertising is no longer the best way to grow your customer base. Research now tells us that inbound marketing is far more effective. This involves encouraging your customers to decide to come to you. Customers are far more likely to

  • build your customer base

Email Marketing: Using email marketing to build your customer base

Customers are king in the world of inbound marketing. It is vital to treat them well if you want to secure the greatest rewards and build your customer base. A key way of managing customer relationships is via databases of their email addresses. The kind of modern email marketing championed by Flowbird can deliver

  • Lead Nurturing with marketing automation

Take Your Business Further with Lead Nurturing

Without leads, there is nowhere for a business to go. All of our websites rely on the ability to attract customers and draw them into our sales funnel so that we can deliver them information and offers. In order to optimise these efforts there are a few things we need to consider. What happens after a customer