Benefits of Marketing Automation

Marketing automation

Marketing automation is fast becoming essential and indispensable to businesses, large and small, as the best way to market their services and products across multiple online channels. Automating repetitive tasks saves companies time and effort while maximising revenue and increasing that all-important customer base. 77% of top-performing companies are using marketing automation to pump up…

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Making the most out of digital marketing

Type of Digital Marketing

With the Internet becoming more accessible daily, people going online is rapidly increasing. It’s a perfect time to ensure your digital campaigns perform at the highest standard, ensuring you gain the results you need to get through these troubled times. So how exactly can you make the most out of your digital marketing? One of…

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Using Inbound Marketing

using inbound marketing

If you have a great product to sell, skilled staff, a market that demands what you offer, and a slick web presence, what else do you need? All those things are important. However, to succeed on the web, you need to pay attention to how customers are attracted to your website, how they are enticed…

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Sales Incentives as a CRM Strategy

Repeat Customer Sales Incentives: Are They Part of Your CRM Strategy?

CRM Strategy To be successful, you need to drive sales numbers and revenues upwards. It requires you to attract more customers. Additionally, you need to keep existing customers loyal. Ensure that they return to your company to make purchases time and time again. Enticing customers to make repeat purchases is one of the critical components…

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What Will the Inbound Marketing Industry Be Like in 4 Years?

What Will the Inbound Marketing Industry Look Like in 4 Years?

However, by looking at past and current trends, we should be able to put together some pictures of what the inbound marketing industry will look like in just 4 years’ time. Inbound marketing in the next four years Inbound marketing is a relatively new technique that’s quickly been taken on-board by more and more companies.…

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Why Is Data Analysis Important For Inbound Marketing Success?

inbound marketing success

At Flowbird, we provide a wide range of inbound marketing services which can revolutionise the way online sellers operate, raising them to a new level of success and profitability. These stretch from search engine optimisation to customer relationship management, home page design and email marketing. However, robust analytics is crucial to a successful inbound marketing…

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The Anatomy of Great Marketing Automation

The Anatomy of Great Marketing Automation We all know that great marketing automation campaigns can deliver impressive results. Effective campaigns can reduce staff workload whilst targeting a wide range of customers. So what separates an average campaign from a truly great one? Here are some tips from marketing experts on the anatomy of great marketing automation and…

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Marketing Automation Means What? We Explain the Basics

Marketing Automation Means What? We Explain the Basics

At Flowbird, we use marketing automation day in, day out. However, it can seem like a foreign concept to the outside world. What does marketing automation mean? How should you use it, and what are the benefits? Put, marketing automation automates your repetitive marketing processes whilst collecting data on your contacts. It allows you to…

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4 Trailblazers Leading the way in CRM

CRM integration tools are so useful for enhancing the efficiency and profitability of a company. From web content publishing to document automation, CRM helps make a business run as smoothly as possible. To give you a taste of what CRM software can do to manage your workflow and data, here are four companies leading the…

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