6 Signs You Need Help With B2B Lead Generation

B2B lead generation is at the core of any business’s success in selling their products or services. You need to recruit a constant stream of interested, motivated customers who stand a good chance of purchasing your products. As any seasoned marketer will tell you, that can be quite a challenge. There are some tell-tale [...]

By | 2017-03-29T14:51:06+00:00 March 29th, 2017|Email Marketing|0 Comments

Visit Flowbird at the B2B Marketing Expo

On Tuesday 28th and Wednesday 29th March we will be exhibiting at the B2B Marketing Expo. It’s a massive marketing event in London and we can’t wait to see lots of you there. What’s at the show? It’s going to be jam-packed full of exhibitors, speakers and masterclasses. Take your marketing skills to new levels with [...]

By | 2017-03-15T14:49:55+00:00 March 15th, 2017|Email Marketing|0 Comments

The Benefits of Inbound Marketing For Your Business

Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they'll work. It's therefore unsurprising that many marketing campaigns fall far short of their aims. How can inbound marketing help? Before the internet, poorly thought through campaigns were a common occurrence. However, things have [...]

By | 2017-03-20T11:54:11+00:00 March 10th, 2017|Email Marketing, Inbound Marketing|1 Comment

Inspiration to Rekindle Your Love of Generating Sales Leads

Generating sales leads can be challenging at best. Firstly, you need to find out how to access the right types of customers. Then you need to work out how to sell your products to them. These steps are essential to any successful marketing strategy. But what do you do when your lead generation tactics appear to be failing? [...]

By | 2017-03-20T11:54:14+00:00 March 6th, 2017|Email Marketing|0 Comments

The Anatomy of Great Marketing Automation

We all know that great marketing automation campaigns can deliver impressive results. Effective campaigns can reduce staff workload whilst targeting a wide range of customers. So what separates an average campaign from a truly great one? Here are some tips from marketing experts on how to formulate a successful marketing automation campaign. Connect Directly With the Customer [...]

By | 2017-03-20T11:54:20+00:00 March 1st, 2017|Email Marketing, Marketing Automation|0 Comments

Where Will CRM Be A Year From Now?

Like any aspect of business, Customer Relationship Management (CRM) is constantly changing. The way we relate to clients and the tools we use are always developing. This means we're seeing massive changes from year to year. It's impossible to know for sure where CRM will be in a year's time, but we can make some [...]

By | 2017-03-20T11:54:24+00:00 February 27th, 2017|Email Marketing|0 Comments

5 Steps to Creating Content That Converts Website Visitors to Customers

Get More Email Marketing Hits and Tips Bombarding your potential customers with advertising is no longer the best way to grow your customer base. Research now tells us that inbound marketing is far more effective. This involves encouraging your customers to decide to come to you. Customers are far more likely to [...]

By | 2017-03-20T11:54:28+00:00 February 23rd, 2017|Email Marketing|0 Comments

Email Marketing: Using email marketing to build your customer base

Customers are king in the world of inbound marketing. It is vital to treat them well if you want to secure the greatest rewards and build your customer base. A key way of managing customer relationships is via databases of their email addresses. The kind of modern email marketing championed by Flowbird can deliver [...]

By | 2017-03-20T11:53:51+00:00 February 16th, 2017|Email Marketing, Inbound Marketing, Marketing|0 Comments

Take Your Business Further with Lead Nurturing

Without leads, there is nowhere for a business to go. All of our websites rely on the ability to attract customers and draw them into our sales funnel so that we can deliver them information and offers. In order to optimise these efforts there are a few things we need to consider. What happens after a customer [...]

By | 2017-03-20T11:53:46+00:00 February 13th, 2017|Email Marketing|0 Comments

Publishing Twice Weekly Content

Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market. [...]