We’ve written a number of articles on ERP software as it ties into our core CRM and marketing automation services. We take data from the ERP platform and use this information to enhance and personalise the message that customers are receiving.

By analysing the ERP software we can segment the data and split the contacts into relevant lists. This could be based on recent purchases or type of clients. Either way the ERP holds a wealth of information.

Ideally we try to integrate the ERP platform with our marketing automation platform, but this isn’t always possible, so we resort to simply exporting this data and uploading it to our platform.

Most ERP systems are a good source of rich data and often overlooked when we first start our implementation process. One area that is extremely useful is RFM analysis, enabling us to determine which customers should be approached first and which should be handled with care.

 

 

Web Based ERP Software – Advantages and Disadvantages

Enterprise resource planning (ERP) software has the potential to revolutionise your organisation. By consolidating all business functions and processes into one coherent whole, you gain massive strategic and operational value and total control of your operation.  If you're planning on installing ERP software or revamping your existing set-up, you may be wondering about the

2017-05-30T20:26:20+00:00 Tags: |

7 Answers to the Most Frequently Asked Questions About Sage 200 Integration

In the computer-powered modern world of company-client relations, Sage 200 integration has emerged as one of the leading techniques for small businesses to develop, manage and maintain strong and healthy relationships with customers. Many business owners looking for ways to improve the efficiency of their company often turn to Sage 200 integration in an attempt

2017-05-13T07:04:35+00:00

How Your Business Can Use ERP and CRM Software to Retain Customers

Any business relies upon keeping a core of loyal customers who continually come back to purchase their goods and services. Without a solid core, firms rely on the ebbs and flows of the market, leaving them exposed when times are hard. That's why customer retention is such a huge challenge, and why investing in the

2017-05-13T07:04:35+00:00

Pharmaceutical Manufacturing – The Challenges

The Challenges The manufacturing industry does not get enough respect. The big companies are easily targeted by the media. Something should be done to fix it. These are some of the things pharmaceutical manufacturers complain about every day. Most believe that the industry receives a bad rap. They might be right. As just as these

2017-05-13T07:04:35+00:00