Six Weird Hobbies That Will Make You Better At Inbound Marketing

In the digital age, focusing all your efforts on outbound marketing is no longer an option if you want to succeed. Endless phone calls, networking in conferences, cold coffee in boardroom meetings – who really has the time? These days, everyone has their own website. A well-maintained website should be more than enough to bring [...]

By | 2017-03-20T12:15:32+00:00 March 20th, 2017|Inbound Marketing|0 Comments

The Benefits of Inbound Marketing For Your Business

Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they'll work. It's therefore unsurprising that many marketing campaigns fall far short of their aims. How can inbound marketing help? Before the internet, poorly thought through campaigns were a common occurrence. However, things have [...]

By | 2017-03-20T11:54:11+00:00 March 10th, 2017|Email Marketing, Inbound Marketing|1 Comment

Email Marketing: Using email marketing to build your customer base

Customers are king in the world of inbound marketing. It is vital to treat them well if you want to secure the greatest rewards and build your customer base. A key way of managing customer relationships is via databases of their email addresses. The kind of modern email marketing championed by Flowbird can deliver [...]

By | 2017-03-20T11:53:51+00:00 February 16th, 2017|Email Marketing, Inbound Marketing, Marketing|0 Comments

Publishing Twice Weekly Content

Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market. [...]

The Secret to Getting More Customers

The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer them [...]

The Reason Why Everyone Loves Online Email Marketing

Back in the days when the internet was new and users were excited, email was one of the things that you got excited about. Everyone was interested in having an email account and the free email accounts from Hotmail and AOL went like hotcakes. Online email marketing worked because email was hot and new. Remember [...]

Get more leads and close deals faster with our refreshing new take on customer relations

The name of the game in business today is growth. Small to mid-sized companies who are not embracing new ideas and new technology are typically not gaining the sales they need to grow. Technology and growth go hand in nearly every business in the world. Every business --including yours--needs to bring in new leads in [...]

Why Should Your Company Use Automated Marketing Tools?

Automation is going to change the way we live – whether it’s self-driving cars or automatic health monitors. But what many small and medium sized companies fail to realise is that automation can change their business prospects right now. There is no need to wait for the future to arrive. You can automate many areas of [...]

By | 2016-12-06T20:44:21+00:00 April 4th, 2016|B2B, Email Marketing, Inbound Marketing, Leads, Marketing|0 Comments

How to Use the Main Social Media Platforms for Lead Capture

Social media has instigated a revolution in the way B2B sales leads are generated on the internet. For the first time, businesses can communicate with thousands of potential customers in real-time. This enables businesses to cultivate relationships, better understand the preferences of customers and fully engage with a target audience of millions. Lead generation on [...]

By | 2016-12-06T20:44:22+00:00 September 24th, 2015|Advanced SEO Techniques, Inbound Marketing, Leads, Marketing, Online marketing, SEO|Comments Off on How to Use the Main Social Media Platforms for Lead Capture

7 Steps to Creating Content That Convert Website Visitors to Customers

The old method of marketing involved advertising and reaching out to potential customers. However, research now tells us that inbound marketing is far more effective. If you can get your customers to come to you - via an effective website - they are far more likely to give you their business than if you were [...]

By | 2016-12-06T20:44:22+00:00 September 12th, 2015|Advanced SEO Techniques, Inbound Marketing, Leads, Marketing, Online marketing|Comments Off on 7 Steps to Creating Content That Convert Website Visitors to Customers