Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your website and converts them into lasting customers.
The return on investment businesses experience when shifting from outbound to inbound marketing has been well documented — and with good reason! Companies who part with traditional marketing methods to follow their customers online are blowing key growth metrics like marketing efficiency and sales productivity out of the water. The inbound combination of remarkable content and website engagement create a bedrock foundation for sales and marketing efficiency, effectiveness and growth.
You’ve heard it time and time again: blogs are essential to your marketing strategy. It’s wise advice, but certainly easier said than done. Perhaps you’re totally new to blogging and not really sure where to start. Maybe you’re a long-standing blogger and you could just do with a helping hand. Perhaps you’re actually procrastinating from … Read more
In a modern-day marketing landscape where over half of all marketers use several influencers to help promote their brand, you might be forgiven for choosing the first person with a healthy Instagram following for the job. These days, however, it is important to select the right influencer and with so many forging a career from … Read more
Inbound marketing is the process of drawing potential customers to your business using the right content, at the right time and in the right place. By creating content for your ideal customers to consume and enjoy, new leads will be naturally drawn to your business. As they learn about your industry and what you do, … Read more
What is a landing page? A crucial tool for moving leads down the sales funnel, a landing page acts as a bridge between each stage of the buyer’s journey. Each landing page usually forms part of a sales or marketing campaign. It’s a standalone page that leads or customers land on after clicking on a … Read more
Photo by nappy from Pexels There is a wealth of information online on how to make inbound marketing part of your wider marketing strategy. But what are the essential components of an inbound marketing system? In this article, we’re going to cover what you need in your toolbox to do inbound marketing well. These things … Read more
Our brains go to great lengths to stop us from losing things. Whether it’s losing a physical possession or missing out on a great deal, the emotional response associated with the prospect of losing something is far greater than with the prospect of gaining something. It’s known as the loss aversion tendency. Loss aversion, therefore, … Read more
Marketing is a broad topic. Whilst we at Flowbird focus on automation and CRM, marketing can also cover market research, advertisements and much more. With so much to consider, it makes sense to approach your marketing step by step. By breaking it down and taking it one step at a time, your marketing strategy becomes … Read more
How can you optimise your site? Search Engine Optimisation (SEO) is an important discipline. It focuses on how high the visibility of your website is in organic (non-paid) search engine results. It consists of technical and creative elements, on-page and also off-page SEO. A well-optimised website will improve rankings, drive traffic and increase awareness in … Read more
We’ve put together a few of our top time-savvy marketing tips for healthcare practices. Healthcare will always be essential, but that doesn’t mean you can neglect marketing your practice. The healthcare industry is big, and with technology growing and improving, you need to ensure your healthcare practice is at the forefront of people’s minds. This … Read more
It can be difficult to know the best way to attract new customers in today’s market, especially as a small or medium-sized business. Inbound marketing is a contemporary method to attract new customers. Rather than reaching out to an audience that may or may not want to hear from you, it involves drawing in potential … Read more