Innovative and game-changing products, services and ideas are regularly turning the market on its head, making it difficult to predict the future of the technology industry. However, by looking at past and current trends, we should be able to put together some picture of what the inbound marketing industry will look like in just
What is Inbound Marketing? Inbound marketing is a strategy that aims to bring customers to your business. It is a contrast to the more traditional method of outbound marketing which requires you to actively go out and seek new customers. A good inbound marketing strategy will make your brand or product highly visible. As
Gone are the days when aggressive marketing approaches were considered the best. Now, non-interruptive yet powerful marketing strategies are the order of the day. Distributing engaging content about your product naturally attracts people who are interested in it - and this is precisely what inbound marketing is. Since people who are genuinely interested in
Inbound marketing is a proven way to improve the efficiency of online sales strategies. It can enhance the revenues of eCommerce vendors across a wide variety of sectors. At Flowbird, we provide a wide range of inbound marketing services which can revolutionise the way online sellers operate, raising them to a new level of
In the digital age, focusing all your efforts on outbound marketing is no longer an option if you want to succeed. Endless phone calls, networking in conferences, cold coffee in boardroom meetings – who really has the time? These days, everyone has their own website. A well-maintained website should be more than enough to bring
Many marketers are still clutching at straws in the dark. They are investing time and money in campaigns despite not knowing if they'll work. It's therefore unsurprising that many marketing campaigns fall far short of their aims. How can inbound marketing help? Before the internet, poorly thought through campaigns were a common occurrence. However, things have
Customers are king in the world of inbound marketing. It is vital to treat them well if you want to secure the greatest rewards and build your customer base. A key way of managing customer relationships is via databases of their email addresses. The kind of modern email marketing championed by Flowbird can deliver
Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market.
The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer them
Back in the days when the internet was new and users were excited, email was one of the things that you got excited about. Everyone was interested in having an email account and the free email accounts from Hotmail and AOL went like hotcakes. Online email marketing worked because email was hot and new. Remember
