How To Use Your Website To Capture Leads

It’s a common situation in the world of inbound marketing: you’ve got a fantastic product, a strong brand and a talented team behind you. But how do you use your website to capture leads? Using your website to capture leads is easy, effective and low-cost. And by putting together a strong strategy using landing [...]

By | 2017-04-13T10:53:29+00:00 April 13th, 2017|Leads|0 Comments

The Secret to Getting More Customers

The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer them [...]

Why Should Your Company Use Automated Marketing Tools?

Automation is going to change the way we live – whether it’s self-driving cars or automatic health monitors. But what many small and medium sized companies fail to realise is that automation can change their business prospects right now. There is no need to wait for the future to arrive. You can automate many areas of [...]

By | 2016-12-06T20:44:21+00:00 April 4th, 2016|B2B, Email Marketing, Inbound Marketing, Leads, Marketing|0 Comments

How to Use the Main Social Media Platforms for Lead Capture

Social media has instigated a revolution in the way B2B sales leads are generated on the internet. For the first time, businesses can communicate with thousands of potential customers in real-time. This enables businesses to cultivate relationships, better understand the preferences of customers and fully engage with a target audience of millions. Lead generation on [...]

By | 2016-12-06T20:44:22+00:00 September 24th, 2015|Advanced SEO Techniques, Inbound Marketing, Leads, Marketing, Online marketing, SEO|Comments Off on How to Use the Main Social Media Platforms for Lead Capture

7 Steps to Creating Content That Convert Website Visitors to Customers

The old method of marketing involved advertising and reaching out to potential customers. However, research now tells us that inbound marketing is far more effective. If you can get your customers to come to you - via an effective website - they are far more likely to give you their business than if you were [...]

By | 2016-12-06T20:44:22+00:00 September 12th, 2015|Advanced SEO Techniques, Inbound Marketing, Leads, Marketing, Online marketing|Comments Off on 7 Steps to Creating Content That Convert Website Visitors to Customers

Lead Conversion: How to Convert Visitors into Leads?

Attracting large amounts of traffic to your business website is undoubtedly a great achievement, but a successful website converts a high proportion of that traffic into leads - and eventually into paying customers. Whether you are running an e-commerce site or a lead generation site, there are certain lead conversion strategies that convert visitors to [...]

By | 2016-12-12T20:15:49+00:00 September 2nd, 2015|Advanced SEO Techniques, Business advice, Email Marketing, Inbound Marketing, Leads, Marketing, Online marketing, SEO|Comments Off on Lead Conversion: How to Convert Visitors into Leads?

What is all this talk about funnel marketing?

If you are remotely involved with sales, then you will probably have heard about the wonders of funnel marketing. But what is this technique all about, and how can companies use it to their advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The "funnel" refers to the "sales funnel" - a metaphor [...]

By | 2016-12-06T20:44:22+00:00 August 26th, 2015|CRM, Inbound Marketing, Leads, Marketing, Online marketing|Comments Off on What is all this talk about funnel marketing?

How to nurture leads with email marketing?

Inbound marketing is one of the most effective ways of driving online business. Previously, active steps had to be taken to find and secure markets, steps that were often seen as intrusive and annoying. By using quality content, inbound marketing pulls prospective customers to your website and products, helping to nurture leads. The most effective [...]

By | 2016-12-06T20:44:22+00:00 August 26th, 2015|Email Marketing, Inbound Marketing, Leads, Online marketing|Comments Off on How to nurture leads with email marketing?