CRM & Marketing Automation Agency | 01233 743240|inbound@flowbird.co.uk
  • telemarketing

Using Telemarketing to Gather and Delight Customers

Telemarketing has a bad reputation. We’ve all been irritated by text messages and phone calls at awkward and inconvenient times from companies we don’t want to talk to. It’s not surprising that many companies choose to overlook telemarketing as a marketing and retention strategy. However, well-formulated and targeted telemarketing is still a communication option

2017-06-08T14:49:19+00:00
  • build your customer base

Email Marketing: Using email marketing to build your customer base

Customers are king in the world of inbound marketing. It is vital to treat them well if you want to secure the greatest rewards and build your customer base. A key way of managing customer relationships is via databases of their email addresses. The kind of modern email marketing championed by Flowbird can deliver

2017-05-13T07:04:23+00:00
  • twice weekly content

Publishing Twice Weekly Content

Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market.

2017-05-13T07:04:23+00:00
  • linkedin profile tips

How Important Is Social Media For Lead Generation?

So many businesses are making the most of social media for lead generation. But how do they do it? Over the last decade there has been a rapid increase in the use of social media sites. Not only have they changed the way we socialise, they have become key platforms for businesses wanting to revolutionise their

2017-05-13T07:04:23+00:00
  • getting more customers

The Secret to Getting More Customers

The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer

2017-08-03T12:03:19+00:00
  • Marketing Automation Failure

3 Marketing Automation Failures And How to Avoid Them

Marketing automation could be incredible. It could make businesses ultra-efficient. It could allow staff to focus on meeting clients’ needs, instead of worrying out routine tasks. It can make scheduling a breeze. But all too often, it doesn’t. Recent history is littered with marketing automation failures. For some reason, companies fail to understand how to

2017-05-13T07:04:26+00:00 Tags: |

Why Should Your Company Use Automated Marketing Tools?

Automation is going to change the way we live – whether it’s self-driving cars or automatic health monitors. But what many small and medium sized companies fail to realise is that automation can change their business prospects right now. There is no need to wait for the future to arrive. You can automate many areas of

2017-05-13T07:04:26+00:00 Tags: |
  • Social media marketing

How to Use the Main Social Media Platforms for Lead Capture

Social media has instigated a revolution in the way B2B sales leads are generated on the internet. For the first time, businesses can communicate with thousands of potential customers in real-time. This enables businesses to cultivate relationships, better understand the preferences of customers and fully engage with a target audience of millions. Lead generation on

2017-05-13T07:04:26+00:00 Tags: |

7 Steps to Creating Content That Convert Website Visitors to Customers

The old method of marketing involved advertising and reaching out to potential customers. However, research now tells us that inbound marketing is far more effective. If you can get your customers to come to you - via an effective website - they are far more likely to give you their business than if you were

2017-05-13T07:04:26+00:00

Lead Conversion: How to Convert Visitors into Leads?

Attracting large amounts of traffic to your business website is undoubtedly a great achievement, but a successful website converts a high proportion of that traffic into leads - and eventually into paying customers. Whether you are running an e-commerce site or a lead generation site, there are certain lead conversion strategies that convert visitors to

2017-05-13T07:04:26+00:00