Online Marketing

  • twice weekly content

Publishing Twice Weekly Content

Digital content is evolving and your blog needs to change with it. Blogs have been used to generate market awareness for many years. Traditionally, businesses published uninteresting press releases or news that would not appeal to their target market. It is vital that your marketing department are focusing on publishing content that appeals to your target market.

2017-05-13T07:04:23+00:00
  • linkedin profile tips

How Important Is Social Media For Lead Generation?

So many businesses are making the most of social media for lead generation. But how do they do it? Over the last decade there has been a rapid increase in the use of social media sites. Not only have they changed the way we socialise, they have become key platforms for businesses wanting to revolutionise their

2017-05-13T07:04:23+00:00
  • getting more customers

The Secret to Getting More Customers

The ultimate goal of any business is to attract and retain customers, right? But it’s not as simple as just pestering your contacts until they buy something. In order to gain their trust, potential customers need to be gently coaxed in before encouraging them to make a purchase with you. You need to offer

2017-08-03T12:03:19+00:00
  • Social media marketing

How to Use the Main Social Media Platforms for Lead Capture

Social media has instigated a revolution in the way B2B sales leads are generated on the internet. For the first time, businesses can communicate with thousands of potential customers in real-time. This enables businesses to cultivate relationships, better understand the preferences of customers and fully engage with a target audience of millions. Lead generation on

2017-05-13T07:04:26+00:00 Tags: |

7 Steps to Creating Content That Convert Website Visitors to Customers

The old method of marketing involved advertising and reaching out to potential customers. However, research now tells us that inbound marketing is far more effective. If you can get your customers to come to you - via an effective website - they are far more likely to give you their business than if you were

2017-05-13T07:04:26+00:00

Lead Conversion: How to Convert Visitors into Leads?

Attracting large amounts of traffic to your business website is undoubtedly a great achievement, but a successful website converts a high proportion of that traffic into leads - and eventually into paying customers. Whether you are running an e-commerce site or a lead generation site, there are certain lead conversion strategies that convert visitors to

2017-05-13T07:04:26+00:00

What is all this talk about funnel marketing?

If you are remotely involved with sales, then you will probably have heard about the wonders of funnel marketing. But what is this technique all about, and how can companies use it to their advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The "funnel" refers to the "sales funnel" - a metaphor

2017-05-13T07:04:34+00:00 Tags: , , |

How to nurture leads with email marketing?

Inbound marketing is one of the most effective ways of driving online business. Previously, active steps had to be taken to find and secure markets, steps that were often seen as intrusive and annoying. By using quality content, inbound marketing pulls prospective customers to your website and products, helping to nurture leads. The most effective

2017-05-13T07:04:35+00:00 Tags: , |