Empty road covered in leaves and lined with trees - long term nurture

If someone asked you which part of sales and marketing is the most important, what would you say? Lead generation? Closing deals? Customer retention? What about long term nurture of slow leads? Leads who don’t move through the sales funnel according to your typical pipeline stages or timeframe are all-too-often left to slip through the…

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Sales CRM system - laptop on desk with phone and notepad

Sales should be simple, right? All you have to do is generate some leads, move them through your sales pipeline and close the deals. Sounds easy. Unfortunately, it’s often not that straightforward, especially if you don’t have a sales CRM system. Keeping track of leads can be difficult. Every lead is different. You have leads…

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Landing pages - man using computer

What is a landing page? A crucial tool for moving leads down the sales funnel, a landing page acts as a bridge between each stage of the buyer’s journey. Each landing page usually forms part of a sales or marketing campaign. It’s a standalone page that leads or customers land on after clicking on a…

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sales mindset lightbulbs

There are different schools of thought on what makes a good sales mindset. However, our experience has taught us that a genuine interest in your prospects and customers will usually get you far. The Management Shift by Vlatka Hlupic has some greats insights into what makes a salesperson succeed. In the book, she lays out…

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Our brains go to great lengths to stop us from losing things. Whether it’s losing a physical possession or missing out on a great deal, the emotional response associated with the prospect of losing something is far greater than with the prospect of gaining something. It’s known as the loss aversion tendency. Loss aversion, therefore,…

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pipedrive integrations

Pipedrive is a cloud-based sales CRM system. We use it to help our clients streamline their sales processes and reach their goals. There are a few reasons we love Pipedrive – and it’s not just because it automates repetitive tasks (though that is high up on our list!). A few reasons we love Pipedrive It’s pipeline-focused,…

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sales mistakes

If you’re a salesperson or you manage a sales team, it’s frustrating when you don’t meet sales targets. Despite your best efforts, many of the things you do day in, day out, may actually be detrimental to your sales numbers! It’s easy to slip into bad habits and make sales mistakes without even realising it. Your…

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