When branding and digital agency Project 64 showcase their work, it makes sense to be visual – after all, that’s what they do. Working alongside Project 64, we created regular communications for their customers. It increased their understanding of clients needs.
Before working with us, Project 64 lacked consistent communication with their valued customers, sending occasional emails. We wanted to achieve a close-knit database between ourselves and the customers. Project 64 discovered prospects don’t respond because of timing. They either weren’t interested now but would be in the future, or the offers went unnoticed.
So how did we help them overcome this issue? Delivering the exact offers and content or placing contacts into a database to be contacted randomly won’t work. A long-term solution is vital to gain positive reflects from clients.
Creating a Long Term Nurture campaign for Project 64 was an exciting task that we dove into with creative minds. We needed to pull out all the stops and create something striking and compelling. After discussions with Matt, we understood the content they wanted. We structured a long-term process aligned with intuitive offers and engaging content to drive responses. When these are built thoughtfully, it encourages customers to build that trust.