From self-driving cars to automatic health monitors, automation continues to change how we live. However, many small and medium companies fail to realise that automated marketing tools can change their business prospects right now.
There is no need to wait for the future to arrive. You can automate many areas of your marketing efforts using currently available tools. In the process, you can raise productivity, keep clients happy and make staff more efficient at the same time.
Here are some of the reasons you should investigate the benefits of automated marketing tools.
Reduce the Risks of Human Error
From sending out newsletters to scheduling social media posts, marketing involves a lot of repetitive tasks. When your staff carries out these tasks, some human error will inevitably occur. It's the natural side effect of boredom and fatigue.
By automating your marketing campaigns, you can leave the long, mundane tasks to software, thus ensuring that human error won't be a factor.
Fine Tune Your Marketing Efforts
Automation goes beyond routine tasks. The automated marketing tools that we offer at Flowbird allow you to create powerful client purchases and behaviour databases. This information will enable you to focus your time and money between different client segments.
Some clients are more valuable than others, but many companies waste time on low-potential customers. It leaves you neglecting your crucial clients, so you don't want to fall into this trap.
If you automate your marketing, you can ensure that staff are alerted when high-value customers make contact, and you can regularly schedule postings for their benefit.
Optimise Your Staffing Levels
Automation is essentially a way to make your business as efficient as possible. It removes the need for a marketing department full of temporary staff and over-worked administrators. Instead, you can install an automation solution that will do most of the work for you.
Your staff can spend time analysing the data produced by your marketing software. It will allow you to find new angles for your marketing campaigns whilst understanding your client base.
Monitor Your Sales Team Performance
Marketing automation also gives managers more information on how their sales and marketing teams perform. It's all too common for sales to dip, and it can be challenging to understand why. It could be due to poor customer relationship management, inefficient invoicing or warehousing issues.
The only way to know for sure is to utilise automated marketing tools. These will generate data that shows how your company is performing.
Create a Customer-Centric Company
In this world of online commerce, customer experience is crucial. However, surprisingly few medium-sized businesses have taken this on board.
With automated marketing, you can develop a customer-centric sales funnel. Offer your leads the correct marketing information at the right time, and you will maximise the chance of a sale.
Above all else, automated marketing tools provide an enterprise-wide viewpoint of how you sell your products, who is buying them and why. With this information, higher revenues and profits should be well within reach.
Automated marketing tools can be revolutionary for your business, but it can be challenging to know where to start. At Flowbird, we can help you implement automation, leaving you to focus on the more essential parts of your business.
Things Every Small Business Should Automate
Areas to Automate
The e-book covers how automation can help you gain and retain leads, improve efficiency, organize your sales process, make the most of e-commerce, provide excellent customer service, promote events, and complete routine office tasks.
But which parts of your business can you automate? Probably a lot more than you thought.
We have divided the "The 25 things small businesses should automate" into six main categories:
- Office Management
- Customer Service and Engagement
Automation can feel like a giant leap for small businesses, but you don't need to take on everything at once. By working through our e-book and gradually automating the things from each category, you'll have a streamlined automation process set up in no time.
The secret to the success of large businesses isn't necessarily in their size but the technology; they use sales and marketing automation software. Companies benefit from less manual work by automating tasks and processes, increasing efficiency, leads, and better customer engagement. Fo all translates to increased sales.
The best part is that you don't have to be as big as Amazon to take advantage of automation. It doesn't need to be expensive or time-consuming to set up. Small business owners can automate many aspects of their operations — at least 25 of them. Our free e-series, 25 Things Every Small Business Should Automate, explains how to do it. Download it now and get started with automation today!