From self-driving cars to automatic health monitors, automation continues to change the way we live. However, many small and medium companies fail to realise that automated marketing tools can change their business prospects right now.
There is no need to wait for the future to arrive. You can automate many areas of your marketing efforts using currently available tools. In the process, you can raise productivity, keep clients happy and make staff more efficient at the same time.
Here are some of the reasons why you should investigate the benefits of automated marketing tools.
Reduce the Risks of Human Error
From sending out newsletters to scheduling social media posts, marketing involves a lot of repetitive tasks. When your staff are carrying out these tasks, it's inevitable that some human error will occur. It’s the natural side effect of boredom and fatigue.
By automating your marketing campaigns, you can leave the long, mundane tasks to software, thus ensuring that human error won’t be a factor.
Fine Tune Your Marketing Efforts
Automation goes beyond routine tasks. The automated marketing tools that we offer at Flowbird allow you to create powerful databases of client purchases and behaviour. This information allows you to focus your time and money between different client segments.
Some clients are more valuable than others, but many companies waste time on low-potential customers. This leaves you neglecting your crucial clients, so you don’t want to fall into this trap.
If you automate your marketing, you can ensure that staff are alerted when high-value customers make contact, and you can schedule postings for their benefit on a regular basis.
Optimise Your Staffing Levels
Automation is essentially a way to make your business as efficient as possible. It removes the need for a marketing department full of temporary staff and over-worked administrators. Instead, you can install an automation solution that will do most of the work for you.
Your staff can spend time analysing the data produced by your marketing software. This will allow you to find new angles for your marketing campaigns, whilst developing an understanding of your client base.
Monitor Your Sales Team Performance
Marketing automation also gives managers more information on how their sales and marketing teams are performing. It's all too common for sales to dip and it can be difficult to work out why. It could be due to poor customer relationship management, inefficient invoicing or warehousing issues.
The only way to know for sure is to utilise automated marketing tools. These will generate data that shows how your company is performing.
Create a Customer-Centric Company
In this world of online commerce, customer experience is crucial. However, surprisingly few medium-sized businesses have taken this on board.
With automated marketing, you can develop a customer-centric sales funnel. Offer your leads the right marketing information at the right time and you will maximise the chance of a sale.
Above all else, automated marketing tools provide an enterprise-wide viewpoint of how you are selling your products, who is buying them and why. With this information, higher revenues and profits should be well within reach.
Automated marketing tools can be revolutionary for your business, but it can be difficult to know where to start. At Flowbird, we can help you implement automation, leaving you to focus on the more important parts of your business.