Content Creation (Blogging) 2017-05-13T07:04:21+00:00

Content Creation – Blogging

If you are struggling to generate leads and retain customers, it’s a fair bet that your inbound marketing strategies are not functioning properly. Even if customers are reaching your site, they may be deciding not to make a purchase due to the low quality of content on offer or website usability issues. Or they may sign up to your services, but be turned off by your customer relationship practices.

Is Your Site Performing Well?

At Flowbird, we think blogs are very important. Maintaining a well-written, informative blog and integrating it into your lead capture systems can ensure that your inbound marketing is improving. With Google and other search engines tightening up their algorithms, content creation is no longer an optional extra: it's a must. Now, to attract customers, it is vital to offer high quality content.

Integrate, integrate, integrate

Content should always be connected to your sales funnel. Otherwise, no matter how well written and persuasive it is, it will simply be text, with no way for customers to make a purchase. It makes sense to position a blog as a subdomain within your main website, and to have clearly signposted links to forms or sales pages. Talk about relevant products that are featured at the moment on the site, explaining how they can be of use to potential leads, or how they fit into the wider world.

Blog regularly to build a loyal readership

Every business is part of a community of buyers and sellers. Successful blogs tap into that community and attract commentators from other firms in their droves. They also build up a wide readership, generating brand loyalty and reputation across the web. This requires regular postings, even when the numbers are not impressive. Regular content shows that a firm is committed to providing useful information and is serious about their work. The sheer fact that postings are regularly made will impress occasional browsers, and will allow your firm to strike up fruitful relationships with regular readers.

Flowbird are experts in advising SMEs how to create high quality content that generates leads and retains customers. As mentioned above, businesses need more than ever to produce quality content, and it is vital that this content is properly positioned within the sales funnel. So bringing in outside expertise is essential.

Writing a regular blog is a great way to create a brand identity which speaks directly to potential customers. Whatever you are selling, customers want to know about what is on offer, and how they can improve their own business by purchasing certain products. The essence of B2B blogging is persuading these potential leads that what your firm has to offer is uniquely valuable.

In life, it’s clear that people who speak clearly, eloquently and persuasively are more likely to succeed in an argument than those who rant in disjointed sentences. It’s no different with B2B content creation. So go the extra mile to write your own content which reflects the core service that your firm provides, or source high quality copy, and leads will be more impressed when they encounter your site.

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