CRM Strategy: For your business to be successful, you need to drive sales numbers and revenues upwards. This requires you to attract more customers. Additionally, you need to keep existing customers loyal and ensure that they return to your company to make purchases time and time again.
Enticing customers to make repeat purchases is one of the key components of a successful business. You need to incentivise your customers to increase annual revenues and expand your business. Building up a core of loyal clients will allow your business to plan more effectively and develop long term sales strategies.
Give sales staff information in an instant
Marketing automation software will enable you to keep track of sales activities. Sales representatives will have instant access to clients’ full purchase histories. Gain insight into individual customer’s purchasing trends and patterns.
With this information, you can create sales incentive schemes to encourage loyalty in customers and prevent them switching to your competitors. The aim is to ensure that good customers are rewarded. These tactics will generate loyalty towards your brand whilst also facilitating increased sales.
It sounds straightforward, but a consistent customer rewards system can be difficult to maintain. Your sales representatives need instant information on customer histories in order to inform them of what rewards or discounts they’re eligible for at the point of sale. A reliable marketing automation system can provide the information needed for a consistent and fair scheme.
Treat clients well and sales will swell
Just as high achieving employees receive a bonus when they reach targets, reliable and loyal customers should be rewarded too. marketing automation facilitates the use of safe and effective customer sales incentives that that will increase sales and your company’s reputation.
A customer incentive scheme should make up part of your broader sales strategy. It will enable your company to form strong bonds with valued clients. Alongside staff rewards, free samples and effective marketing methods, customer incentives will help your customers feel valued. Customers that feel valued will return over and over again to make repeat purchases – it’s human nature.
It’s inevitable that every now and again something in your company will go wrong. These mistakes can cause unhappy customers that feel reluctant to use your company again.
A marketing automation package will minimise these mistakes and keep your customers feeling important, ensuring peace of mind when you implement customer sales incentives.
At Flowbird, we’re ready to help you implement the CRM processes necessary to bring your customers back to you, time and time again. Contact us today to find out more.