Use Your Keywords Wisely:
Compiling a list of keywords is just the start – you need to ensure they are being optimally utilised. In order for your keywords to be found for their target phrases, they need to be formatted correctly so that they will be indexed.
There should be one strategic keyword per webpage.
Got a keyword that hasn’t been assigned to a webpage? If there is no relevant existing webpage, create a new page optimised for that keyword.