1. Your Buyer Personas
Before being able to select the appropriate framework for your business, you need to spend some time developing your unique buyer personas. The time spent doing this is of the utmost importance as each marketing automation activity will be developed alongside your buyer personas. For every persona you identify, we would recommend filling out a persona worksheet. This makes it easier for you to keep a track of the profiles, and for us to develop strategies for the correct audiences.
2. Your Goals
In order to drive success, it is vital to uncover, understand and establish specific goals for your company. This will allow us to develop a successful, rewarding marketing automation strategy.