It’s unsurprising that order confirmation emails have higher open rates than other emails. Therefore, utilising these types of emails as part of your wider communications is a no-brainer. By sending emails that have a high open rate, your reputation as a sender will improve. In turn, email service providers will begin to favour your emails.
This type of success goes beyond confirmation emails; it can work for emails across each stage of the purchase cycle including promotions, order updates and post-order review emails.
Triggered messaging allows you to communicate with your contacts in real time. Using information on your contacts’s activity on your website, you can develop a picture of what your contacts are interested in.
You can set up triggered, dynamic emails for abandoned baskets, recommended products and purchase confirmations. This allows you to interact with your contacts in a timely fashion.
How does it work?
Behind the scenes, your website can match visitor email addresses with the webpages they’ve visited. Put simply, once a visitor has given you their email address, the system records their browsing history on your site. You can then use the information on their interactions with your website to tailor triggered emails.
Segment your contacts into those visiting particular pages or paying interest in certain products. Use these segmentations to trigger emails that upsell relevant products or services.
Additionally, segment your contacts by their position in the buyer’s journey. You can then tailor your communications to be most appropriate to trigger their next actions.
Ultimately, triggered messaging enables personalised communications to be automatically fired based on your contacts’ interactions with your website. It works best when combined with segmentation and dynamic content.
We understand that data is not everyone’s favourite thing. We offer various levels of data services to help you keep on top of it – from general compliance to full audits.
Sometimes you need a large-scale intervention to keep you on track. We can offer bespoke packages to help with whatever assistance you need.
We can check that you’re complying with legislation and following the best practices that will see you delivering successful campaigns.
For some clients, we also provide full data management, database restructuring or general assessments.
We offer training workshops for clients looking to understand their data. This can help ensure you’re sticking to legislation and putting your best foot forward when it comes to your campaigns.
An independent review can help identify challenges and issues that need to be addressed. We will look at your practices and policies to identify any areas that need improving.