Email Marketing Automation System

Email Marketing

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Marketing Automation

Automate your marketing channels using personal and behavioural data about your contacts.

Dynamic Content

Dynamic content makes emailing easy. It means you can send tailored emails to your contacts without needing to create 101 different emails. By making emails dynamic, you can choose which images and content to substitute in, depending on the recipient.

For example, let’s say you have a food-related business and you’re sending out a ‘recipe of the week’ email. Using data you already have on your contacts, you can use dynamic content based on whether your contacts are meat-eaters, vegetarians or vegans.

Of course, in order to get it right, you need to have a wealth of data on your contacts and it needs to be kept up-to-date. You will need to encourage contacts to input or update their details on a regular basis. You can do this through emails, eCommerce checkout processes and forms for content downloads. Additionally, create dynamic emails using behavioural data. For example, use dynamic content for customer behaviour on your websites, such as purchases made and webpages visited.

e-Commerce

If you have an e-commerce site, you have a wealth of unmissable opportunities for communicating with your customers in real-time.

Reporting

In addition to the wealth of email opportunities you have with your e-commerce site, our CRM platforms make it easy for you to attribute which of your marketing efforts are leading to purchases on your site.

Abandoned shopping carts

If you’re an e-commerce site and you’re not already using abandoned cart emails, it’s time to start now. An email reminding a customer about the items in their shopping cart can be a useful prompt to encourage them to complete the checkout process. Use dynamic emails here to substitute in times and item details.

It’s unsurprising that order confirmation emails have higher open rates than other emails. Therefore, utilising these types of emails as part of your wider communications is a no-brainer. By sending emails that have a high open-rate, your reputation as a sender will improve. In turn, email service providers will begin to favour your emails.

This type of success goes beyond confirmation emails; it can work for emails across each stage of the purchase cycle including promotions, order updates and post-order review emails.

Triggered Messaging

Triggered messaging allows you to communicate with your contacts in real-time. Using the information on your contacts’ activity on your website, you can develop a picture of what your contacts are interested in. You can set up triggered, dynamic emails for abandoned baskets, recommended products and purchase confirmations. This allows you to interact with your contacts in a timely fashion.

How does it work?

Behind the scenes, your website can match visitor email addresses with the webpages they’ve visited. Put simply, once a visitor has given you their email address, the system records their browsing history on your site. You can then use the information on their interactions with your website to tailor triggered emails.

Using segmentation

Segment your contacts into those visiting particular pages or paying interest in certain products. Use these segmentations to trigger emails that upsell relevant products or services. Additionally, segment your contacts by their position in the buyer’s journey. You can then tailor your communications to be most appropriate to trigger their next actions.

Ultimately, triggered messaging enables personalised communications to be automatically fired based on your contacts’ interactions with your website. It works best when combined with segmentation and dynamic content.

Data Migration

We understand that data is not everyone’s favourite thing. We offer various levels of data services to help you keep on top of it – from general compliance to full audits.

Direct involvement

Sometimes you need a large-scale intervention to keep you on track. We can offer bespoke packages to help with whatever assistance you need. We can check that you’re complying with legislation and following the best practices that will see you delivering successful campaigns. For some clients, we also provide full data management, database restructuring or general assessments.

Workshops

We offer training workshops for clients looking to understand their data. This can help ensure you’re sticking to legislation and putting your best foot forward when it comes to your campaigns.

Independent audits

An independent review can help identify challenges and issues that need to be addressed. We will look at your practices and policies to identify any areas that need improving.

Concerned about running a marketing automation system yourself?

Don’t be. We use the system every day. With our expertise in the software, we can assist you in using it. And not only that but once an email campaign is set up the system does all the work for you. The system is designed to enable you to manage your email marketing seamlessly – why not give it a try?

Ready to talk?

It’s time to nurture your leads more effectively, increase your revenue and grow your customer base.