Email Marketing For The Rest Of Us
How small businesses can find big success through email campaigns.
Email marketing is a powerful tool that small businesses can and should master. It also happens to intimidate many small business owners.
They often fear it will bite them in the end — whether in the form of a mistake in a broadcast, as a massive drag on their time, or some other horrible, imagined outcome.
We’ve heard it said a thousand times, many small business owners say, “Email marketing is dead; I don’t need to do email.” The truth is, email remains one of the most powerful tools in a marketer's toolbox.
But like any power tool, you must use it correctly, or it can present significant problems. In the back of their heads, many small business owners know that if they let down their guard, bad email practice can jeopardise their business, so they justify their fear by saying that it doesn’t work.