Big businesses seem to be on top of it all. They respond to requests for information immediately, retrieve your lost password and even wish you a happy birthday.
The secret lies in the technology they use: sales and marketing automation software. By automating tasks and processes, companies benefit from less manual work, increased efficiency, more leads and better customer engagement. This all translates to increased sales.
Automation doesn’t need to be expensive or time-consuming to set up. Our free e-book, 25 Things Every Small Business Should Automate , explains how it’s done.
Small business automation can be divided into six main categories:
The e-book covers how automation can help you gain and retain leads, improve efficiency, organise your sales process, make the most of e-commerce, provide great customer service, promote events and complete routine office tasks.
Automation can feel like a big leap for small businesses, but you don’t need to take on everything at once. By working through our e-book and gradually automating the things from each category, you’ll have a streamlined automation process set up in no time.