The Perfect Customer Lifecycle
By bridging the gap between sales and marketing, our goal is to increase the conversion at each stage of the sales process by 10%, so once fully implemented the compound increase in sales could reach 50% increase in sales. The goal is to build the perfect customer sales cycle, ensuring that every lead, prospect and customer is managed professionally and does not fall through the gaps.
The planning stage involves looking at your sales process, from attracting visitors to your website through to up-selling existing customers and asking for referrals.
To build the complete perfect customer sales process takes time and you may want to spread the process of several months. The end result is the same, the difference is how long your want the complete process to take.
The Perfect Customer Lifecycle helps paint a picture of your overall marketing campaign. A well-developed lifecycle shows your communication touch points with a customer through the key stages of interaction with your business:
- 18 Month Build
- 12 Month Build
- 6 Month Build
- 3 Month Build