A Step by Step Guide to Internet Marketing

internet marketing

It can be used for any company, product, service or idea. What makes the internet such a useful platform? And how can you make the most out of it?

We have put together some useful tips and tricks which will help you utilise the power of website marketing. Plan, develop and handle with care – these are the three main steps to create a successful web-based marketing campaign.


Planning is key to any successful marketing campaign and it is vital that you spend some time thinking about your project. Here are a few things to consider:

  • What does your project timeline look like?
  • What are you trying to achieve?
  • How do you want your project to be presented to the public?
  • How can you tailor your project to your target audience?
  • What is your budget and how will you distribute it?

Planning can feel like a chore and it can be tempting to skip this step. However, a comprehensive plan will act as the skeleton of your project and will allow everything to fall into place.


You've made all the difficult decisions and you have a clear direction for your project. Now it's execution time.

A website is often the first impression a contact will have of your company. Make that impression count by bringing in the professionals to create the most suitable website for your needs.

Many developers work with copywriters and content providers, so you can have everything done at the same time. Let the professionals do what they do best, but make sure you’re getting your say where you need to.

Handle with Care

The way you handle your website is arguably more important than its creation. Now that you’ve got a website, you need a good marketing strategy. Research and use the best internet marketing techniques you can find.

Social Media

Facebook, Instagram, Twitter, Pinterest… the list goes on. All of these are free to use and have become essential parts of internet marketing.

Create profiles for the platforms that are best suited to your project. Make sure you keep your profiles updated with fresh and engaging content.

In today’s digital world, you can undertake a successful website marketing project using nothing more than social media.

Facebook Ads

Facebook is making it easy for internet marketing strategists to achieve success. Create a campaign using Facebook ads to have your project put in front of your potential customers.

We all spend time mindlessly scrolling down our Facebook feeds; use this to your advantage and create ads that jump out at the visitors you want to attract.

PPC, SEO and Affiliates

Pay per click (PPC) is a type of advertisement through which your pay increases with the number of times people are clicking on the PPC links on your website. Alternatively, you can participate with your own links and pay for other people’s websites to bring visitors to you. It’s a win-win situation.

Search engine optimisation (SEO) requires you to hone in on your keyword usage to bring more people to your website from search engines. The more often your keyword features in your website content, the more chance you have of being found. But don’t overdo your keyword usage – this can backfire.

Affiliate marketing focuses around promoting your site through affiliate links and banners on others’ websites. This enables visitors to be referred to your site from other sites.

This can boost your visitor numbers and increase your site’s performance on search engines. The more your domain features around the internet, the wider the audience it will reach.


Regularly updating your website with blog posts is a low-cost way to draw in visitors via inbound marketing. Guest blogging can also be very beneficial. Develop interesting content to be promoted on other websites to widen your reach. Additionally, invite guest bloggers to write blogs for your website to draw interest.

A good internet marketing strategy requires the correct execution of a number of components. Contact Flowbird today to find out how we can help you develop a fool-proof internet marketing strategy.