How Can Using a CRM System Make You 10x More Productive?

It’s easy for a business to become overwhelmed by copious amounts of information and data regarding customer transactions, employees and sales. If a business is unable to organise this data efficiently, then staff productivity will definitely be slowed to a crawl. Several businesses now rely on CRM (Customer Relationship Management) to streamline everyday workflow in a client-centric way, which increases productivity.

This piece will show you how to get more from the software – and more from your sales team in the process.

Personalised customer service

One of the effective ways to gain and retain clients is through the personalisation of the buyer journey. By keeping track of your regular client’s contact information and tastes, your sales team can respond to the clients’ specific needs in a more personalised way.

For high-ticket sales, when more touch points and greater care are needed, the software lets one employee take over where another left off. Doing this helps avoid starting the sales process again, which is usually a buying deterrent and potential nuisance.

Streamlines your sales process

As we mentioned above, CRM can be used to track a client's original intention of visiting your store. Employees can therefore look back in the records and equip themselves with the information they need to offer complementary goods or up sells.

For instance, if a client recently bought a washing machine, your sales team can suggest an ironing board or matching dryer based on the details available in the system.

Reporting and analytics

An advanced feature included in most CRM systems is it’s analytic and reporting tools. Using the software, you can gain insight into your client’s satisfaction rates. With this data, you can know where to improve with your clients and administration. The data can show you what opportunities you’ve available to you and how your client support team is performing.

Minimise admin tasks

Most CRMs provide incredible automated functions, which can minimise the time you spend doing admin tasks. One way to do this is to save email templates to send to customers you’ve spoken to.

Having a routing system in place to forward specific emails to the correct client will save you a lot of time, which can be spent prospecting sales and leading alike.

Workflow, sales & marketing

Typically, a CRM system will offer merchants various automated processes, which simplify repetitive tasks.

The automation makes client experiences easy to personalise. One of the ways to do this within the system is by creating client groups that assign clients to segments, which automatically offer them personalised experiences based on order quantity, pricing, or other factors you would like to input.

Capturing leads

Capturing leads is a direct and simple way to increase productivity. CRM technology can monitor form fills that allow your sales team to be notified of anyone interested in a specific landing page on your site.

Having this software track where your leads lie within your sales funnel and update their progress will allow you to spend more time picking up the phone to those ready, and less time monitoring leads.

Sharing in social media

It is safe to say that many people are familiar with how social media works. The option to share needs, achievements, and problems can promote better results through CRM. It can lead to sharing solutions, ideas, or crowd sourcing for a specific project in the business.

The ability to share via social media will help staff look for crowd sourcing functions, enabling the power to resolve issues within the organisation.

Conclusion

Delivering exceptional experiences to customers becomes easier when your sales team has accurate and complete client data. A meaningful data set usually delivers the most vital information, which helps offer top-notch services and close more sales.

Invest more time managing your everyday business concerns, while CRM technology handles more of the data and online-based relations for your company.