Is SharpSpring Different From Other Marketing Platforms?


Suppose you have a business, and you want to track customer engagement and deliver a personalised service to each individual. In that case, you’re going to need some marketing automation technology in your life.

Connected to a CRM, marketing automation allows you to use customer data to discover your customers and what they care about. This makes it easier to set up marketing campaigns that deliver the right message to the right person at the right time. You’ll be able to show that message via email and social media.

I’m sure you don’t need me to tell you that good marketing is vital to the success of your business, or why. A marketing automation platform will be one of your company’s most significant assets. A good platform such as SharpSpring can help you generate and manage leads, build and manage email marketing campaigns. It will also bring your sales and marketing teams together, making them more efficient and effective.

And who doesn’t want that?

With all the benefits of using marketing automation technology, such as:

  • creating great (and therefore valuable!) customer relationships
  • proving your value to your clients
  • helping generate recurring revenue

It’s no wonder that businesses are clamouring to use these platforms, and there are plenty to choose from.

So, why choose SharpSpring?

You might think they’re all much of a muchness when it comes to marketing automation platforms. To some degree, you are right; the basics of what makes a marketing automation platform will be the same across the board. We will look at the features SharpSpring offers that will make them the top choice for your business.

SharpSpring Supports Your Inbound Marketing Strategies

If you’re using (or considering) an MA platform for your business, the big draw is probably the help it will give you in nurturing leads. Most marketing automation platforms focus a lot on the email nurture process, and not too much on generating the leads in the first place.

SharpSpring has tools that will help you attract new leads and capture them.

SharpSpring does this by offering:

  • Blog hosting
  • Social publishing and monitoring tools to attract customers
  • Landing page creation tools

Having these tools alongside your marketing email platform within the same system will not only give you more insight into your customer base. Still, it will also provide you with opportunities to personalise your marketing towards the individual.

It Can Enhance Your Sales

Music to your ears as a business owner, I’m sure. If you’re not already using a CRM, don’t panic - SharpSpring has got you covered without you needing additional tools.

As well as those valuable customer insights that SharpSpring can afford you, it also gives you the chance to enhance your sales by combining several helpful tools in one place.

Such as:

  • Lead Scoring - you can build a lead scoring system in SharpSpring based on demographics, customer behaviour, and engagement, helping you and your sales team know who they should focus on - and when.
  • Deal Tracking - does what it says on the tin; SharpSpring allows you to track deals using their CRM.
  • Sales Optimiser - a relatively new feature they added in late 2019; this tool can boost your sales team’s productivity by giving them access to fresh leads, activity feeds, task reporting, and loads more.

It Allows You To Integrate Your Technologies

Maybe you’re already using a CRM technology that you’re happy with and yield great results.

No problem.

SharpSpring allows you to integrate that platform, as its features are intuitive. For example, the Objects tool that holds your leads, accounts, etc., is modelled similarly to other platforms. This is because while many marketing automation platforms use campaigns based on assets, SharpSpring’s are contact-based.

You Can Prove ROI

For modern businesses, it’s more important than ever to prove your ROI on marketing programmes. With SharpSpring’s analytics tool, it couldn’t be easier.

Prove the success of your marketing campaigns and improve ROI by using SharpSpring to report on:

  • Traffic Sources - understand what brings contacts, prospects and customers to your site.
  • Website And Landing page Performance - helps you know how your site and its content is performing, by allowing you to see how long people stay on your site and what pages they are viewing
  • Cost Per Lead - get detailed reports that show the average cost per lead for all your campaigns

It’s Not Ludicrously Expensive

Price will undoubtedly come to mind to the owners of all small businesses when considering which marketing automation platform to spring for. The good news is that SharpSpring is much more moderately priced than some others on the market, especially when you consider the available tools.

If you think a lower price means an inferior product, you can sleep easy. SharpSpring is just as powerful as some of the pricer options available, so you won’t compromise quality or function.

And you can’t say fairer than that.

The Perfect Customer Lifecycle download helps you understand the crucial stages of the sales cycle and prioritise them.

Download today and find out how to implement a strategy to maximise your leads and customers.

The Perfect Sales Cycle