How to Nurture Leads with Email Marketing
Nurture leads with email marketing using the inbound methodology.
Inbound marketing is one of the most effective ways of driving online business. This article will show you how to create and nurture sales leads using email marketing using inbound marketing methodology.
Before inbound marketing, you probably had to take active steps to find and secure new enquiries. These steps were often seen as intrusive and annoying to potential prospects.
Rather than using 'pushy' marketing tactics, inbound marketing pulls prospective customers to your website and products. High-quality content plays a pivotal role. The most effective inbound marketing strategies align website content with customers' needs.
When visitors click on your website, they indicate an interest in your product and service that you can convert into a deal and ultimately close sales.
The tools of inbound marketing
Inbound marketing relies on four strategic actions:
- attraction
- conversion
- closure
- product satisfaction
The tools needed to complete these actions include:
- blogs
- social sites
- content-rich landing pages
- surveys
- calls-to-action
- emails
Prospective customers need to see your approach as relevant and helpful, not as unwelcome and intrusive. Your click-through rate will soar when you carefully nurture leads with inbound marketing.
Nurture leads with email marketing.
Several types of emails nurture leads and generate click-throughs. These include emails that:
- connect you with your client
- contain offers
- educate and improve
- personal and engaging
Create success with emails that connect
Invite recipients to subscribe to your blog or social media activities to nurture leads. Following this, become as widely connected to as many prospects as possible. Be visible in their daily lives and encourage them to communicate with you and your brand.
Email offers they won't want to refuse
You've got a fantastic product; now nurture leads with email marketing by sending out offers that match your prospective customers' desires. Start with offers that match their expressed interests. As they become more committed to your product, channel them with special offers or free trials.
Use emails that educate and improve
Educational emails are a quick way to shorten the sales cycle. Monitor on and off-site behaviour and engage with interests to further the knowledge of prospective customers. Don't make emails too sales-oriented, but always customer-focused, edging them towards closing a sale.
If you're focusing on a B2B market, provide information and education to benefit your contacts at work. Help them work towards a promotion or business goal. If they think engagement with you will develop them and satisfy their business, you will nurture leads.
Use personal emails to re-engage with customers.
Ask for feedback from leads that haven't visited your site recently. It should help you re-engage them whilst providing helpful product and website information.
Excellent customer service is one of the most significant ways to nurture leads and guarantee future sales. Although every email sent to nurture leads should have personalised qualities, it is also helpful to send personal emails that haven't been automatically generated. It is precious towards the end of a sales cycle when close to making a sale. Offer an opportunity to chat online or by phone, and your customer service will shine through.
At Flowbird, we nurture leads with email marketing day in, day out. Please speak to us today to find out what inbound marketing can do for your business.