Inbound Marketing Faux Pas
Gone are the days when aggressive marketing approaches were considered the best. Now, non-interruptive yet powerful marketing strategies are the order of the day.
Distributing engaging content about your product naturally attracts people who are interested in it – and this is precisely what inbound marketing is. Since people who are genuinely interested in your content are the ones visiting your website, they are more likely to become leads and even prospective customers.
As this innovative strategy grows, many marketers have differing opinions on the dos and don’ts of inbound marketing. With so many rules to follow, it seems to be getting more and more difficult to stick to inbound marketing etiquette.
The good news is that while there are some basic ground rules, some of the most commonly regarded inbound marketing faux pas are not really faux pas at all. Not only would we say these faux pas are okay to make, we may even actively encourage them.
Faux Pas That You Are Allowed To Make In Inbound Marketing
Not being everywhere at once
Traditional marketing techniques dictate that, in order to generate leads, your company needs to be everywhere all at once. From social media sites and chat forums to your very own blog, there are many online avenues connecting you to your customers. Not using all of them to your advantage is generally considered a huge inbound marketing mistake.
However, this is not always true. Sure, it is great to have a wide online presence, but you must also be realistic about your own resources and capabilities. Trying to grow your online presence when you don’t have the resources to do so will only degrade the quality of your content.
You would be much better off prioritising and allocating your resources. For instance, you might want to focus on creating a fantastic blog first, before diving head first into the world of social marketing. It may feel like you’re missing a trick, but you can grow your social media presence when you have the necessary resources.
This tactic allows you to dedicate the time and resources to gradually grow a high-quality presence. You must learn to walk before you can run.
Not jumping on the trending bandwagon
Inbound marketing is incredibly dynamic, and new ways of connecting with your customers materialise every day. There may be a new site that has become very popular with other companies, and you might choose not to join it. This may be seen by many as a mistake.
However, not jumping on the bandwagon may actually be better for your company in the long run. What works for a lot of companies might not work for yours. Depending on your industry and target audience, your company may not be suited to the channels that all the other companies are utilising.
Do your research to find out if the latest platform could really give you the boost you want. If you decide to invest resources in a new channel, start off with a small budget to test the waters before going in at full steam.
Not putting all your efforts in inbound
With inbound marketing strategies fetching promising results, it might seem like a mistake to still be using traditional approaches. However, you are the best judge of what works for your company.
Whilst effective, inbound marketing is not the be-all and end-all. Let the numbers speak for you: if a traditional approach has worked well for you, do not give it up by default just because it isn’t the ‘newest’ technique out there. What works works, whether it’s an old method or not.
At Flowbird, we find that the best approach is to design a marketing strategy that is a mixture of inbound and traditional methods. The two approaches complement each other and enable you to attract a wide range of customers.
Contact us today for expert advice on how inbound marketing can work for your company.