How can you optimise your site?
Search Engine Optimisation (SEO) is an important discipline. It focuses on how high the visibility of your website is in organic (non-paid) search engine results.
It consists of technical and creative elements, on-page and also off-page SEO. A well-optimised website will improve rankings, drive traffic and increase awareness in search engines.
SEO considers many aspects, from the words on your page to the way other sites link to you on the web. Sometimes it's simply a matter of making sure your site is structured in a way that search engines understand. But it’s not just about building search engine-friendly websites. It’s about making your site better for your end users. The more informative and easy to understand your website is, the more the search engines will give you better and higher organic results. This will help searchers find you website more easily.
How does SEO drive traffic?
Search engines provide targeted traffic (i.e. they send people who are looking for what you offer). Search engines are the roadways that make this happen. If your SEO is poor, search engines may not be able to find your site or add your content to their databases. This could mean you miss out on incredible opportunities to drive traffic to your site.
The majority of web traffic is driven by the big commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic will generate visits to your website, search engines are the primary method of navigation for most Internet users.
This is true no matter what your website provides, be it content, services, products, information, or anything else. Search queries (the words that users type into the search box) carry extraordinary value. Search engine traffic can make (or break) your success.
Why should you invest in SEO?
Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
In addition to making content available to search engines, search engine optimisation also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who optimise for search engines will have a decided advantage in visitors and customers.
For further information and to discuss how SEO services can benefit you, please contact us.
Whilst we don't provide SEO services ourselves, we're happy to work alongside your SEO agency or recommend a partner.