Lead Nurturing Strategies
Improve Lead Nurturing
To nurture a lead, you need to have a clear objective of what you are trying to achieve. Do you want your visitors to download more information to establish a specific interest or book a meeting with your sales team?
Once you have set your objective, then using a combination of emails, SMS messages, social media posts or remarketing, you guide the lead through the process to your ultimate goals. Once achieved, you can then progress them onto the next objective.
At Flowbird, we review every lead situation and build automations that guide the prospect through the buyer’s journey. We could use an autoresponder when a piece of content a visitor downloads from your website, through to a long term nurture campaign for leads that are not quite ready to purchase just yet.
Increase in Sales Revenue
The end goal is always to increase your sales revenue. The number of click-throughs or Likes may be nice and a part of the back for the marketing department, but they don’t pay the bills.
In the early stages of working with you, we will establish a lead revenue score. You now have a calculation of your lead-to-customer ratio and what every prospect's value is worth to you. We then have a success measurement that we can work to achieve.
At Flowbird, sales revenue is a core KPI of how successful we are. Sales revenue can come from several different sources and would also include campaigns to upsell and cross-sell existing customers simultaneously as lead generation.
Improve Customer Engagement
Customer engagement is about getting your existing customers to engage with your content in whatever format that is. By establishing your customer's interests and segmenting your data accordingly, you can increase engagement by providing practical, often educational information rather than sales and marketing bumf!
Once a contact becomes a customer, it’s vital to maintain good communication with relevant information. What does your customer need to know and that will help them in their role? You could relate all of your follow up communications to your product or service; either way, thinking out of the box will certainly help.
At Flowbird, we aim to maintain contact with all customers a minimum of once a month. We are also building lists and segment data based on interests so that the information they receive is both valuable and engaging.
Improve Marketing Productivity
Marketing productivity is primarily concerned with optimisation. For your marketing to be productive, every step needs to be assessed and optimised. You could be using an AdWords campaign or an auto-response email.
You can vastly increase business by constantly assessing what is happening and then fine-tune all the marketing campaign stages. For example, if a landing page converts at just 1% of its visitors to leads, increasing it by just a 1% increase in conversions is an improvement of 100%.
Keeping an eye on your marketing dashboard enables us to monitor the key metrics and adjust landing pages, AdWords campaigns, emails and automations campaigns. We make a minor adjustment to improve marketing productivity.
Improve Performance Measurability
Performance is at the core of what we do and with over 100 different report widgets to work with we get to know what is important to you.
To ensure complete openness to the work we do for you, you’ll have access to these reports and we discuss the performance of any part of the process and if things are not going well in a particular area we pay special attention.
Improve Customer Growth
Growing your customers is undoubtedly one of the most critical objectives for a sales and marketing department. You should constantly focus on maintaining growth within any size company, yet most marketing departments are unsure how effective this process is.
The simple problem is that business can and does come from multiple sources and across numerous different platforms. It then becomes difficult for your to track what is and isn’t working.
At Flowbird, we consider customer growth critical to the success of our campaigns. At the same time, our studying the source and path is vital to ensure any of our sales automation activities.