Lead Nurturing Strategies

We help clients produce sales-ready leads using our strategic approach to lead nurturing. Without leads, there is nowhere for a business to go. Lead nurturing is essential to develop high-quality leads.

Lead nurturing

Improve Lead Nurturing

To nurture a lead, you need to have a clear objective of what you are trying to achieve. Do you want your visitors to download more information to establish a specific interest or book a meeting with your sales team?

Once you have set your objective, then using a combination of emails, SMS messages, social media posts or remarketing, you guide the lead through the process to your ultimate goals. Once achieved, you can then progress them onto the next objective.

At Flowbird, we review every lead situation and build automations that guide the prospect through the buyer’s journey. We could use an autoresponder when a piece of content a visitor downloads from your website, through to a long term nurture campaign for leads that are not quite ready to purchase just yet.

Sales Revenue

Improve Lead Nurturing

To nurture a lead, you need to have a clear objective of what you are trying to achieve. Do you want your visitors to download more information to establish a specific interest or book a meeting with your sales team?

Once you have set your objective, then using a combination of emails, SMS messages, social media posts or remarketing, you guide the lead through the process to your ultimate goals. Once achieved, you can then progress them onto the next objective.

At Flowbird, we review every lead situation and build automations that guide the prospect through the buyer’s journey. We could use an autoresponder when a piece of content a visitor downloads from your website, through to a long term nurture campaign for leads that are not quite ready to purchase just yet.

Customer engagement

Improve Customer Engagement

Customer engagement is about getting your existing customers to engage with your content in whatever format. By establishing your customer's interests and segmenting your data accordingly, you can increase engagement by providing practical, often educational information rather than sales and marketing bumf!

Once a contact becomes a customer, it's vital to maintain good communication with relevant information. What does your customer need to know that will help them in their role? You could relate all of your follow up communications to your product or service; either way, thinking out of the box will certainly help.

At Flowbird, we aim to maintain contact with all customers a minimum of once a month. We are also building lists and segment data based on interests so that the information they receive is both valuable and engaging.

Marketing engagement

Improve Marketing Productivity

Marketing productivity is primarily concerned with optimisation. Every step needs to be assessed and optimised for your marketing to be productive. You could be using an AdWords campaign or an auto-response email.

You can vastly increase business by constantly assessing what is happening and fine-tuning all the marketing campaign stages. For example, if a landing page converts at just 1% of its visitors to leads, increasing it by just a 1% increase in conversions is an improvement of 100%.

Keeping an eye on your marketing dashboard enables us to monitor the key metrics and adjust landing pages, AdWords campaigns, emails and automations campaigns. We make a minor adjustment to improve marketing productivity.

Performance Measurability

Improve Performance Measurability

Performance is at the core of what we do, and with over 100 different report widgets to work with, we get to know what is essential to you.

To ensure complete openness to the work we do for you, you’ll have access to these reports, and we discuss the performance of any part of the process, and if things are not going well in a particular area, we pay special attention.

Customer Growth

Improve Customer Growth

Growing your customers is undoubtedly one of the most critical objectives for a sales and marketing department. You should constantly focus on maintaining growth within any company, yet most marketing departments are unsure how effective this process is.

The simple problem is that business can and does come from multiple sources and across numerous platforms. It then becomes difficult to track what is and isn’t working.

At Flowbird, we consider customer growth critical to the success of our campaigns. At the same time, our studying the source and path is vital to ensure any of our sales automation activities.

Is it time to systematise your business and become more effective, increase your revenue and expand your customer base?