This means tailoring your communications to your contacts and their individual situations. All your contacts will be at different stages in the customer lifecycle and your automations should reflect this. Utilise different platforms such as emails, SMS and social media to ensure the right message is being sent at the right time.

Every stage of the marketing lifecycle is crucial; you need to ensure you have a comprehensive approach covering all areas. At Flowbird, we work with clients every day to develop lifecycle campaigns to suit their businesses. You can leave the hard work to us, or we can simply point you in the right direction. We can be flexible to provide the level of support you need.