Making the most out of digital marketing

Type of Digital MarketingWith the Internet becoming more accessible daily, people going online is rapidly increasing.

It’s a perfect time to ensure your digital campaigns perform at the highest standard, ensuring you gain the results you need to get through these troubled times. So how exactly can you make the most out of your digital marketing?

One of the first steps is to get in touch with an agency (I hear Flowbird is a great one ;)) who will work alongside you, assisting you in managing and developing your digital marketing campaigns. According to Pew Research, the use of the Internet amongst adults has increased by 5% in just the last three years.

Marketing, be it digital or traditional methods, has always been about connecting with your target audience in the right place and at the right time. These days, it means you need to meet them where they already are—the Internet.

What is Digital Marketing?

Digital Marketing encompasses all marketing efforts that use the Internet. Businesses use digital media such as search engines, social media and emails to connect with prospective customers.

What will Digital Marketing bring to my company?

It will increase the possibilities for you to reach customers. Think limitless. Almost every brand has a website, and if they don’t, they have a social media presence or are posting adverts. Digital content is so common now that most consumers expect it and rely on it to learn about brands. Digital marketing allows you to become creative and experiment with tactics. We love that you can use analytic dashboards to monitor the success of your ROI and campaigns.

Does Digital Marketing Work for all businesses?

It can work for any business in any industry. Regardless of what your company does or sells, digital marketing involves building a persona to identify your audience’s needs and creating that valuable online content. We are not saying that all businesses should implement the same marketing strategy. Hubspot has this handy guide that can help get you started with your buyer personas; this is key when implementing a robust digital strategy.

B2B

Business to business, your digital efforts are likely centred around lead generation, with the end goal being someone to speak to a member of the sales team. Because of that, your online strategy is to attract and convert the highest quality leads for your sales team via your website and to support digital channels. Channels like LinkedIn are valuable.

B2C

Suppose your company is business to consumer, depending on the price point. In that case, your goal is to attract people to your website and have them become customers without ever needing to speak to a salesperson. You will focus on building an accelerated buyers journey, from the moment they land on your website to making a purchase. Your products feature in your content, needing more vital calls to action. Channels like Instagram and Pinterest are valuable.

Why is it important?

Going digital will help you reach a wider audience and target prospects who are more likely to buy your product or service. It’s also more cost-effective than traditional advertising, enabling you to measure your success daily. We have split the benefits into 4 for you below.

  1. Targeting only those most likely to purchase: If you created an ad for TV, you would have limited control over who sees it. With digital marketing, you can target a highly-specific audience. You can use social media targeting features to show your ads to a specific variable, such as age, location and interests.
  2. More Cost-Effective: You can track campaigns daily and decrease the money you spend if things are not performing the way you’d like.
  3. Beat the Bigger Players: If you are a small business, you know the feeling of competing with the major brands in your industry. There are plenty of ways to outrank more prominent players using strategic digital marketing. For example, you can identify specific keywords relative to your product or service and create high-quality content to help you rank on search engines for those keywords.
  4. Measurable: Start to finish view all the metrics that matter to you. You can see these in real-time.

I’m ready to start digital marketing. Now what?