Marketing Automation Means What? We Explain the Basics

At Flowbird, we use marketing automation day in, day out. However, it can seem like a foreign concept to the outside world. What does marketing automation mean? How should you use it, and what are the benefits? Put, marketing automation automates your repetitive marketing processes whilst collecting data on your contacts. It allows you to maintain regular, relevant communication with your prospects and customers without having to do much at all. Before implementing marketing automation, you need to ensure that the strategy is custom-designed to meet the needs of your business. How to Use Marketing Automation and What It Means? … Continue reading Marketing Automation Means What? We Explain the Basics