Our Marketing Automation Services

We pride ourselves on delivering a complete marketing automation service with the skills and technology you need to propel your business forward. With our technical knowledge and experience we can help you develop an effective business strategy.

Marketing Automation Services2018-09-17T14:28:19+00:00

Marketing Automation

At Flowbird we love automation. It means saying goodbye to mundane, repetitive tasks, and saying hello to having the time to work with data and develop campaigns that really make an impact. However, it does more than simply make your lives easier. It also means you can meet the high expectations of your contacts.

We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, you can be sure that your contacts are receiving emails that are useful to them, at a time that is convenient.

Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts.

After the initial set up, you’ll find your time freed up to spend on the tasks that require real brain power. Use your new-found time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.

Training

When it comes to Flowbird’s services, we are always flexible in our approach. Some clients require us to completely take charge of their marketing; others are simply looking for us to point them in the right direction by providing training. With our custom approach, we can help you achieve your objectives and make an impact with your contacts.

We offer bespoke packages centred around your business and its needs – whether you are completely new to email marketing or just need your knowledge topping up. We can create courses on specific areas requested by you, or we can custom-design a scheme to cover all bases. We deliver your training in a place that is convenient for you: on-site or even remotely online.

Why select Flowbird to create and submit your articles?

We will help you create and build articles for publication across the Internet to attract the ideal customers for your business. Published articles will contain at least two links back to your website page, with carefully selected keywords. This will improve your keyword ranking for each page on your website and thus promote your website as an authority on your particular chosen subject. These high quality articles are designed to fulfil the ‘awareness’ stage of the buyer’s journey: during which, a visitor becomes aware of the existence of your company, website and the services you offer.

All of our articles are bespoke and assessed to make sure they are optimised for search engine marketing. Once the articles are produced they are manually added to various directories that have a high-ranking status. Each article is manually checked by an independent assessor to make sure it contains quality content.

Each article is:

  • Designed to focused on a single keyword phrase
  • Tested for quality writing and content
  • Created with at least 2 back-links to a relevant page on your website
  • Manually uploaded to the relevant social media platforms
  • Independently assessed for quality

Content Creation – Blogging

If you are struggling to generate leads and retain customers, it’s a fair bet that your inbound marketing strategies are not functioning properly. Even if customers are reaching your site, they may be deciding not to make a purchase due to the low quality of content on offer or website usability issues. Or they may sign up to your services, but be turned off by your customer relationship practices.

Blog regularly to build a loyal readership

Every business is part of a community of buyers and sellers. Successful blogs tap into that community and attract commentators from other firms in their droves. They also build up a wide readership, generating brand loyalty and reputation across the web. This requires regular postings, even when the numbers are not impressive. Regular content shows that a firm is committed to providing useful information and is serious about their work. The sheer fact that postings are regularly made will impress occasional browsers, and will allow your firm to strike up fruitful relationships with regular readers.

Flowbird are experts in advising SMEs how to create high quality content that generates leads and retains customers. As mentioned above, businesses need more than ever to produce quality content, and it is vital that this content is properly positioned within the sales funnel. So bringing in outside expertise is essential.

Integrate, integrate, integrate

Content should always be connected to your sales funnel. Otherwise, no matter how well written and persuasive it is, it will simply be text, with no way for customers to make a purchase. It makes sense to position a blog as a subdomain within your main website, and to have clearly signposted links to forms or sales pages. Talk about relevant products that are featured at the moment on the site, explaining how they can be of use to potential leads, or how they fit into the wider world.

Writing a regular blog is a great way to create a brand identity which speaks directly to potential customers. Whatever you are selling, customers want to know about what is on offer, and how they can improve their own business by purchasing certain products. The essence of B2B blogging is persuading these potential leads that what your firm has to offer is uniquely valuable.

In life, it’s clear that people who speak clearly, eloquently and persuasively are more likely to succeed in an argument than those who rant in disjointed sentences. It’s no different with B2B content creation. So go the extra mile to write your own content which reflects the core service that your firm provides, or source high quality copy, and leads will be more impressed when they encounter your site.

Is Your Site Performing Well?

At Flowbird, we think blogs are very important. Maintaining a well-written, informative blog and integrating it into your lead capture systems can ensure that your inbound marketing is improving. With Google and other search engines tightening up their algorithms, content creation is no longer an optional extra: it's a must. Now, to attract customers, it is vital to offer high quality content.

SEO – What is it and why does my website need it?

Search Engine Optimisation (SEO) is an important discipline which focuses around how high the visibility of your website is in organic (non-paid) search engine results. It consists of technical and creative elements, on page and also off page SEO required to improve rankings, drive traffic, and increase awareness in search engines. It has many aspects from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

But it’s not just about building search engine-friendly websites. It’s about making your site better for your end users. The more informative and easy to understand your website is, the more the search engines will like it and give you better and higher organic results – enabling your website to be found easier.  Search engines provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

The majority of web traffic is driven by the big commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic will generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true no matter what your website provides, be it content, services, products, information, or just about anything else.

Search queries—the words that users type into the search box—carry extraordinary value. Search engine traffic can make (or break) your success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

For further information and discuss how our SEO services can benefit you, please contact us.

What is ‘Paid Search’?

Simply put, ‘Paid search’ marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).

When you first search for something in a search engine, the Paid Search Ads are the ones which are in the top  1 – 4 positions and usually have a small box with a green border and green text stating ‘Ad’ next to them.

The most common platforms are Google Adwords (Google’s own advertising product. It offers PPC and CPM advertising as well as site targeted banner, text and rich media ads) and Bing Ads.

AdWords is also Google’s main source of revenue and if you use its service you will be able show your ads on one or both of Google’s advertising networks which are the Google Search Network, featuring the standard Google Search, Google Shopping, Maps and its various search partners. And also Google Display Network, which is any website that partners with Google, and other Google sites such as Gmail, YouTube and Blogger.

Do I really need to use it?

No not really is a simple answer, but, if you really want to achieve coverage on Page 1 of Google then running a PPC campaign will help you achieve that.

As mentioned, page positions 1 – 4 can only be achieved by PPC Paid Search, and it’s those positions which are at eye level when you look at search results. It’s also important to remember that positions 5 onwards on Page 1 are competitive to be found on, although that’s not to say that Paid Search is an easy task either.

For further information and discuss how Paid Search can benefit you, please contact us.

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