At Flowbird we love automation. It means saying goodbye to mundane, repetitive tasks, and saying hello to having the time to work with data and develop campaigns that really make an impact. However, it does more than simply make your lives easier. It also means you can meet the high expectations of your contacts.
We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, you can be sure that your contacts are receiving emails that are useful to them, at a time that is convenient.
Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts.
After the initial set up, you’ll find your time freed up to spend on the tasks that require real brain power. Use your new-found time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.
When it comes to Flowbird’s services, we are always flexible in our approach. Some clients require us to completely take charge of their marketing; others are simply looking for us to point them in the right direction by providing training. With our custom approach, we can help you achieve your objectives and make an impact with your contacts.
We offer bespoke packages centred around your business and its needs – whether you are completely new to email marketing or just need your knowledge topping up. We can create courses on specific areas requested by you, or we can custom-design a scheme to cover all bases. We deliver your training in a place that is convenient for you: on-site or even remotely online.
What is ‘Paid Search’?
Simply put, ‘Paid search’ marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).
When you first search for something in a search engine, the Paid Search Ads are the ones which are in the top 1 – 4 positions and usually have a small box with a green border and green text stating ‘Ad’ next to them.
The most common platforms are Google Adwords (Google’s own advertising product. It offers PPC and CPM advertising as well as site targeted banner, text and rich media ads) and Bing Ads.
AdWords is also Google’s main source of revenue and if you use its service you will be able show your ads on one or both of Google’s advertising networks which are the Google Search Network, featuring the standard Google Search, Google Shopping, Maps and its various search partners. And also Google Display Network, which is any website that partners with Google, and other Google sites such as Gmail, YouTube and Blogger.
Do I really need to use it?
No not really is a simple answer, but, if you really want to achieve coverage on Page 1 of Google then running a PPC campaign will help you achieve that.
As mentioned, page positions 1 – 4 can only be achieved by PPC Paid Search, and it’s those positions which are at eye level when you look at search results. It’s also important to remember that positions 5 onwards on Page 1 are competitive to be found on, although that’s not to say that Paid Search is an easy task either.
For further information and discuss how Paid Search can benefit you, please contact us.