Marketing Automation Vs. CRM?
Marketing Automation and CRM focus on different parts of a customer's journey. The lines have become more blurred because many platforms offer a combination of both Marketing Automation and CRM within one system. To find out what you're getting from a platform, you need to understand the differences between Marketing Automation and CRM.
What is the difference?
Put, Marketing Automation focuses on the marketing side of your business (as the name suggests), whereas CRM focuses more on sales and customer retention.
A good piece of Marketing Automation software will allow you to produce marketing campaigns and track leads' interactions with your business. This can include monitoring website visitors, email opens, or form fills.
It will help you monitor your leads and use analytics to make the best decisions for lead nurturing. Before passing leads to the sales team, marketing automation can be an extensive 'prepping' process.
Standing for Customer Relationship Management, a CRM system stores all the critical information you might need to know about your customers. It includes basic contact details such as names, phone numbers and email addresses, along with more detailed information on customers' interactions with your business.
For example, a CRM system may record information on a customer's purchase history and contact they've had with your business in terms of phone calls and emails.
Do they overlap?
Marketing Automation and CRM focus on different things. But you may have noticed one common feature: customers. Some are prospective, and some are closed deals, but they are all customers.
Indeed it makes sense to keep all customer records in one place, regardless of whether they are related to marketing or sales? It is not a new idea. Many companies and platforms incorporate Marketing Automation and CRM features into their systems. So the answer to the question is yes, they do overlap.
Do I need both?
Marketing Automation Vs. CRM: can you choose just one? It depends on the needs of your business, but in most cases, we would recommend using both.
It's always important to remember that customers are the key to your business. Customers are your business. Igniting customers' interest in your products and services is equally essential as closing sales. As discussed above, Marketing Automation and CRM focus on different aspects of a customer's journey.
The weighting of resources between the two can vary depending on the needs of your business. But put, most successful companies will utilise both Marketing Automation and CRM.