What is Marketing Automation?

Marketing automation plays a crucial role in what we do as a Sales and CRM Agency. Automation means saying goodbye to mundane, repetitive tasks and saying hello to more time to work with data and develop campaigns that impact.

Automation does more than make life easier. It also means you can meet the high expectations of your contacts.

We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, your contacts will receive emails that are useful to them at a convenient time.

Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts. After the initial set-up, you’ll find your time freed up to spend on the tasks that require actual brainpower. Use your newfound time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.

The Perfect Sales Cycle Process


Re-engage with leads that are yet to buy from you. These leads have the lowest risk but have the highest potential of return. By tracking these leads and marketing to them in a personalised way, you can re-engage and bring them back into the sales funnel.


A missed opportunity is always your biggest expense! Capture all your lead information into one powerful management platform.


Create the perfect customer lifecycle and increase your revenue. If you get X number of leads and convert Y% to customers you’ll generate £Z revenue.


There is no better lead than one that has come from a strong referral! Referrals are an excellent resource for businesses. You need to go above and beyond and communicate the right message to get those referrals coming in.


Use your marketing efforts to increase your upsells. Keep in regular contact with your customers and monitor their interactions with your business.


Simplify your sales process to improve your customers’ experiences and to track what they are doing and how they are engaging with your products.


Sales happen when leads are ready to buy – not when you are ready to sell! Automation allows you to nurture prospects and customers through the sales funnel. By automating this process, it gives you more time to spend on qualified leads.


Increase your website traffic through your advertising and marketing efforts. Start tracking your visitors, capturing lead information and sending targeted information based on their interests.

Why Use Automated Marketing Tools?

Implementing marketing automation in your business will have fantastic economic results. Automation tools can drive down the cost of marketing and managing your customer relations, minimising the need for human intervention. In the process, automated marketing packages free up the minds of your staff to act creatively and decisively, instead of being bogged down in mundane operations that can be carried out by software. Staff can then be free to analyse the data produced by our software, refining their marketing channels and building lucrative relationships with high-value clients.

Manage Customers With Cutting Edge Automation Software

Automation enables firms to micro-manage their customer relations like never before. Sales leads can be collated to easily navigate client databases, and each individual client can be automatically placed in a category based upon their sales potential. Elements of customer support can also be automated, delivering useful responses to common queries without the need for manual interaction.

Most importantly, customers can be provided with messaging that is tailored to their needs, based upon knowledge about their past purchasing behaviour. With data about their personal and behavioural data, you can build up a detailed picture of who your contacts are – every single one of them.

Promote Your Brand Identity Automatically

With that knowledge of your customers, Flowbird’s automation solutions can help to create a distinctive, reputable online brand without the need to focus on every individual Tweet or blog posting. With automated blogging, your content can be posted at regular intervals, and at times when they can achieve maximum exposure. Every blog or video that you create can also be automatically posted across your social media channels, amplifying its power.

Any communications that you send out as part of e-mail marketing campaigns can also be automatically personalised, creating a bond between individual customers and your firm, and promoting repeat purchases in the process.

Keep Your Sales Effort Slick

Sales teams can also be provided with automated schedules, so that they never miss an appointment, reply to all customer queries promptly and chase up invoices as quickly as possible. With Flowbird’s automation software, small and medium sized firms can benefit from the responsiveness provided by large sales teams, even if they only have a few staff. It’s all a matter of working efficiently, and taking advantage of the latest inbound marketing techniques provided by Flowbird’s suite of marketing automation tools.

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It’s time to nurture your leads more effectively, increase your revenue and grow your customer base.