At Flowbird we love automation. It means saying goodbye to mundane, repetitive tasks, and saying hello to having the time to work with data and develop campaigns that really make an impact. However, it does more than simply make your lives easier. It also means you can meet the high expectations of your contacts.
We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, you can be sure that your contacts are receiving emails that are useful to them, at a time that is convenient.
Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts. After the initial set up, you’ll find your time freed up to spend on the tasks that require real brain power. Use your new-found time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.