Marketing is a broad topic. Whilst we at Flowbird focus on automation and CRM, marketing can also cover market research, advertisements and much more.
With so much to consider, it makes sense to approach your marketing step by step. By breaking it down and taking it one step at a time, your marketing strategy becomes much more manageable. Not only this, but it also enables you to optimise each stage before moving onto the next.
Marketing Step By Step
We approach our marketing plans using the marketing lifecycle. The marketing lifecycle covers all the stages of the buyer’s journey, from generating traffic through to the long-term nurturing of customers.
By breaking your marketing plan down into these stages, it becomes less overwhelming. Planning, execution and delivery can be carried out strategically.
When marketing step by step, it’s also easier to work out which of your marketing efforts are working and which are falling short.
Re-engage lost leads
All businesses will encounter lost leads. Some leads may make an active decision not to buy from you; for others, you may have just fallen off their radar.
But don’t lose hope. These leads are low risk and have a high potential for return. By re-igniting their interest with a savvy marketing campaign, you can turn lost leads into valued customers.
Capture new leads
A CRM system is essential for the effective management of your contacts. When marketing step by step, you need an efficient way of transferring and storing your newly generated leads. Otherwise your lead generation efforts are futile.
Systemise sales conversion
It’s vital that you have processes in place to optimise your sales conversion rate and increase your sales revenue.
Before diving into changing your sales process, you should have a close look at your current methods. See if you can find out what’s causing leads to slip through the cracks, and use this as a starting point for improving your sales process.
Where do we start with referrals? They’re a cheap and effective way to broaden your customer base. Be sure to include them in your plan when you start marketing step by step.
We know asking for referrals can feel difficult. However, it doesn’t need to be. We can show you how to ask your clients for referrals – without any of the awkwardness.
Upsell to existing customers
Use marketing automation and segmentation to keep close tabs on your leads and customers. Utilise personalised campaigns to recommend your customers alternative or additional products or services.
It sounds simple, but it’s overlooked by many businesses. If you’ve ever given up trying to buy something because the purchasing process was too complicated or confusing, you’ll understand the importance of having a straightforward process for your own business.
Not only will it avoid potential customers abandoning their purchases altogether, but it will also make them more likely to return in future.
You’ve probably heard it 100 times before: a loyal customer is worth far more to your business than a new one. That’s why long-term nurture is so important.
Don’t make the mistake of focusing too much on your leads and letting your valued customers slip through your fingers. Make a long-term nurturing campaign a key part of your step by step marketing plan.
It doesn’t need to require a lot of work: using segmentation and automation, your marketing automation system can largely be left to itself (after the initial setup). Create campaigns to maintain contact with your customers and to keep your company at the forefront of their minds.
Generate new traffic
An important part of the marketing lifecycle, lead generation should make up part of every step by step marketing plan.
Once you have a strong lead generation programme in place, that’s when the magic happens.
Every business’s marketing plan will look different
We’ve covered how we recommend approaching your marketing plan. But there’s no one size fits all. Your business might require you to start with a different stage or put more focus on one stage than another.
Regardless of how you approach it, carrying out your marketing step by step enables you to break things down and see what’s working and what’s not.
If you want to start marketing step by step and want advice, contact Flowbird today. It’s what we do every day.