Healthcare will always be essential, but that doesn’t mean you can neglect marketing your practice. The healthcare industry is big, and with technology growing and improving, you need to ensure your healthcare practice is at the forefront of people’s minds.
This is easier said than done. As an allied healthcare professional, there are a few things standing in your way. Too busy? Need to focus on your patients? Not sure where to start?
Luckily for you, we’ve put together a few of our top time-savvy marketing tips for healthcare practices.
Keep your contact database clean and up-to-date
Probably the most important of our marketing tips for healthcare practices is to keep your contact database clean. This means honouring unsubscribe requests and removing undeliverable email addresses.
In addition, it’s also worth determining which of your contacts are active. You can do this by looking at the contacts that consistently don’t open or engage with your emails. Such contacts can damage your sender rating and deliverability.
We recommend setting up a campaign to clean up your database. This involves sending a series of emails asking your contacts if they want to continue hearing from you. If they don’t interact with the emails, then you can assume they’re not interested and remove them from your database.
It’s better to have a smaller database of active contacts than a large database of unengaged contacts.
Invest in a blog
Blogging is a relatively straightforward way to market your practice. Being in the healthcare industry, there’s a lot of scope for content creation, particularly educational content.
Produce regular, informative blog posts that answer your prospects’ questions. As they research their health and wellbeing questions on search engines, they will find your blogs and consequently your practice and services.
Make use of social media
Social media is key for high street businesses like your healthcare practice. You should therefore make sure you keep your social media accounts updated with your correct contact information and opening hours.
There is no one-size-fits-all when it comes to using social media. You may choose to share updates such as introducing new members of staff or new classes and services. You might want to promote any current offers and discounts.
Pinterest is often overlooked by businesses. However, the health and fitness industry is big on Pinterest, so you should certainly consider the platform as an outlet for your content. With this in mind, remember that Pinterest is much more visual than other platforms. You should therefore ensure you’re pairing your content with high-quality, eye-catching imagery.
Use SMS messaging to your advantage
Many healthcare practices are already using SMS messaging as part of their marketing, so now is the time to implement it for your practice if you haven’t already!
SMS messaging can play into your automation efforts. From promoting new classes and available appointments, to reminding patients of their bookings, it’s a cheap and easy way to maintain contact with your patients.
Pay attention to online reviews
Online reviews can be daunting for any business. After all, you don’t want negative reviews to make a bad name for your practice.
However, whether you like it or not, your patients and customers are leaving reviews online. Such reviews play a large role in allied health professions because prospects turn to review sites to make decisions on where to get their healthcare.
The key is to engage with your reviews. Thank positive reviewers for their feedback; respond constructively to negative reviews.
Segment your patients from the get-go
This is one of the easiest marketing tips for healthcare practices!
Every patient is different, so segmentation is key to successful marketing.
If your practice gives new patients forms to complete, don’t stop at demographics and medical history. Use the opportunity to determine some of their wider problems, challenges and interests. This will help you market relevant services and offers to them in the future.
Bring in external help for your marketing
Many businesses struggle to find time for marketing, and healthcare practices are no exception. Your practice is busy and your patients are your priority. Despite this, marketing is essential if you want to grow.
An easy way to resolve this is by bringing in the experts to handle your marketing. Marketing automation agencies such as Flowbird can handle your email campaigns, social media, content creation and more. In addition, we can streamline your processes by setting up automated booking systems and campaigns.
Marketing is made up of many aspects and it varies from business to business. We hope these time-savvy marketing tips for healthcare practices will give you some inspiration to get your marketing efforts off the ground.
If you want any more ideas or help with marketing your healthcare practice, contact us at Flowbird today.