CRM covers the relationships you have with your contacts and customers. It includes leads who are just becoming familiar with your company's name right through to your most loyal customers.
CRM software enables you to manage these relationships and keep everything in one place with a purpose-built system. Many of these systems have been designed with easy-to-use interfaces so that even the most inexperienced users can operate them.
Having said this, why would you bother hiring a CRM agency?
Let's find out
Are you looking for a CRM agency? Here are six good reasons.
1. They will help you select the right CRM system
Choosing a CRM system can be overwhelming. There are 100s of systems to choose from, and each platform has different features and functionalities. Some are complex to use, whereas others are user-friendly and ideal for beginners. Do you want something that's purely CRM focused, or do you want a system that integrates sales and marketing, too?
A CRM agency will be well-versed in the different platforms available. They will be able to assess your needs and recommend the best CRM platform for your business.
2. You can focus on the parts of your business that are most important to you
You started your business because you were passionate about the product or service that you offered. While you specialise in this, a CRM agency specialises in CRM. When you work with a CRM agency, they will quickly understand your needs and implement an appropriate CRM strategy. Their skills and experience will allow them to handle your CRM easily while you focus on the parts of your business that matter to you.
3. They will save you time on training and legwork
Most platforms require at least a basic level of training for you to use them effectively. You will need to invest some time to implement this process, but it should be an investment for the future. However, if you choose to work with an agency, you may eliminate much of the need for training. Many CRM agencies will take the reigns in running a platform for you. If you choose to operate the system yourself, whether partially or wholly, a CRM agency will offer support and training.
4. They have a thorough understanding of the customer lifecycle
Every business has a different customer lifecycle, but almost all customer lifecycles have drawbacks. When you work with a CRM agency, you will benefit from a fresh perspective. CRM experts will be able to look at your customer lifecycle with fresh eyes, assess it and identify any pitfalls. Their skills and experience will enable them to advise you on how to optimise your customer lifecycle to see you converting more strangers to leads and more leads to lifelong customers.
5. They will help keep your sales process streamlined from start to finish
Your resources are likely to be stretched as a small business, and your sales process may not get the attention it deserves. With a CRM agency onboard, you can rest assured that your whole sales process is being covered from start to finish with a streamlined and consistent approach. Your contacts will also experience a consistent approach from your business, whether new leads or long-standing customers.
6. A CRM agency will help you bridge the gap between sales and marketing
Sales and marketing departments often work separately, but CRM experts recognise the importance of bridging the gap between them. Bridging the gap between sales and marketing eliminates the competitive nature between the teams and aligns their goals. CRM is crucial to your business but can take years of practice to master. Working with a CRM agency will leave you the time to focus on the parts of your business that you're passionate about while being safe in the knowledge that the experts are handling your company's CRM.
At Flowbird, we offer comprehensive marketing, sales and CRM service. Contact us today to find out more.
Reasons Why Your Sales People Won’t Use a CRM?
Your guide to overcoming sales staff aversion and increasing CRM adoption rates
Let’s get real: your CRM system was expensive. You invested time and money into researching, purchasing, rolling it out and renewing it. Thus, staff CRM adoption is not an option. It is a mandate. Your CRM is your portal into your company’s operations, and sales data and your sales team agreement are required to meet its full potential. Yet CRM avoidance is a real thing, and crafting a plan to manage reps who shirk your system is something you’ll have to do.
Most CRM systems are not doing enough to help in the sales process. Salespeople avoid it because it doesn’t advance their interests. So what features should you shop for to get engagement from your salespeople?
Please complete the form to download
Unless, of course, you roll out a CRM application your salespeople will want to use.
This free e-series provides valuable insight into the minds and preferences of salespeople and highlights the features your CRM must have to encourage use.
Our free e-series will help you:
- Understand the difference between a bulky CRM and a workable one
- Balance management requirements and sales team reporting priorities
- Recognise the importance of data capture on mobile devices
Find out why your salespeople won’t use a CRM today and start improving adoption today.